How Digital Marketing Will Change in 2021


2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. But 2020 is over, what’s going to happen in 2021?

RESOURCES & LINKS:
____________________________________________
Clubhouse: https://clubhouse.io/
____________________________________________

The digital marketing landscape is saturated, especially due to COVID, everyone’s coming online, and what would have happened five years from now has already happened due to COVID.

In essence, it’s pushed all these businesses online, made it super competitive so nowadays everyone is leveraging digital marketing. So how do you get a leg up on the competition and win in 2021?

Well, the first trend I have for you is page speed. It’s going to be more important than ever. Not only are we seeing it with an increase in conversions that is causing sites when they improve their page speed, but we’re also seeing that it increases their traffic and their rankings.

One trick or hack that you can do and we do this with the Neilpatel.com website is load your non-static files from CDNs. CDNs are also known as a content delivery network. We’re seeing conversion increases for up to seven percent.

The second trend that we’re seeing is content length won’t matter as much. And I’m talking about text-based content. Everyone used to create content based on the length being like, oh if we want to rank at the top, it needs to be super long, we need to have all these keywords in there, this percentage.

In 2021, I want you to make your audio length and your video length longer. We’re seeing audio and video length that’s over 10 minutes perform better than shorter versions that are only three, four or even five minutes. On the flip side, if you make your audio and video length 20, 30 minutes, we’re not seeing it have as big of an impact compared to just having it 10 minutes.

As I mentioned and this is the trend number three, as I mentioned earlier, there is no Holy grail of digital marketing because it’s super competitive. That means one thing, one hack will not get you that silver bullet that just helps you beat your competition. It’s about getting those little marginal gains.

Trend number four, how high you rank will matter more than ever. If you look at older data, it shows that, hey, if you’re rank at the top of Google, you’re going to get more clicks than if you ranked number two, three, four, or five.

But what I believe is going to happen with Google taking up more and more listings because they need a hit curling earnings numbers and they’re making all these changes to algorithms and sometimes the changes they make may affect paid ads, sometimes they may not, but they got to figure out more ways to monetize if they want to keep growing their cash cow.

Trend number five, repurposing and updating content will be the norm. So when you’re creating content, go super in-depth and I don’t want you to stop with just video, also look at audio. Podcasting is booming right now, but there’s not that many podcasts in the grand comparison compared to blogs out there. Don’t worry about duplicate content. None of these platforms are penalizing for duplicate content.

Trend number six, backlinks won’t matter as much. With user signals, does it really matter if a site has a million backlinks or two million backlinks? Not really, what really matters to users is is a site more relevant.

Trend number seven, brands will have more power than ever. It’s not just Google. With Facebook, with Clubhouse, whatever platform that you’re going to go and leverage, if you have a brand, it’s easier to get followers, it’s easier to get reach, it’s easier to get more sales.

There’s so much fake news going out there, there’s a lot of corruption with people just saying whatever online to make a quick buck that if you have a brand, you’re much more likely to do better in the long run, so make sure you focus on building that brand because people trust brands, search engines, social platforms, they all trust brands more, and you’ll see more as well.

So think about the rule of seven, how you can interact with someone seven times, whether it’s through email, push, messenger bots, all this stuff helps you reach that number which is what creates more loyal followers for your business or even personal brand.


► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/KzRka1lpdb4

#SEO #NeilPatel #Marketing2021

Easy Guide to Rank Higher in Search Engines

If you are new to the online service world, after that there is a whole lot to discover its working and also mechanism. The first goal for you to attain is to obtain your site rank in search engines. It’s a simple logic, for any organization to do well, it is very crucial for business to connect to the target audience. This is just possible when you rate greater on Google SERPs (thinking about the monopoly of Google amongst search engines).

Free Internet Marketing System That Actually Works

Just starting on your net advertising Trip? Web Advertising and marketing can be an extremely lucrative Job when you recognize the actions and also what to do. This succinct article will certainly be describing a couple of steps and also tips to earning money online with a complimentary system as well as free web traffic as well as spending simply a little of time and also initiative.

Things About Digital Marketing Every Entrepreneur Should Know

Your mindset goes with a whole lot when you will start your organization. What things to deal with, exactly how to establish the priority level for the crucial elements of a company strategy and where to start? An organization is all concerning administration as well as most mainly the management of time as well as resources to the optimum level.

Online Entrepreneurship Provides Baby Boomers With Retirement Independence

For the first time in history, we have a generation (Baby Boomers) who are not following the course of previous retired person’s. In year’s previous retiree’s looked ahead to the retired life years as well as once qualified, cleared up in and changed fairly well.

How To Double Your Website Traffic Using Social Media Sharing

Most of us recognize that social media is an excellent device when it concerns producing web traffic for an internet site. If you are developing a social target market to generate even more web site web traffic, after that here are 3 ways to double your website web traffic from social networks.

12 Proven Viral Marketing Techniques

Viral Marketing Methods that are verified to make your content reach across the world to be used in every specific niche, not simply for viral advertising business. Are You Wishing for Substance?

Top 5 Ways to Generate Sales Online

Discovering top notch leads need to be your priority if you intend to run an excellent online business. There are many means to generate the leads online, yet there are also numerous much less apparent ones. High-grade leads resemble seeds where important prospective clients can expand. Numerous companies deal with an issue in producing rewarding leads mostly since numerous lead-generating methods are not as efficient hence not generating the necessary outcome. Here are a few strategies you might intend to take into consideration.

Useful Lead Generation Tips For Small Businesses

Among the business procedures that local business proprietors can handle or take care of is lead generation. This advertising process describes the method of getting more questions from potential clients or customers. This can be done by utilizing various methods and adhering to beneficial ideas. If you are the owner of a small company, below are some ideas you can follow to accomplish success with your lead generation campaign.

You May Also Like

Do NOT follow this link or you will be banned from the site!