Can you believe it? I’ve been doing marketing for 20 years. So many, I can’t even hold up my hands on how many years. And I learned some really important things that you need to know about. Today, I’m going to break down 20 Years of Marketing, The Seven Most Important Lessons I Learned.
RESOURCES & LINKS:
Now you’ve been doing marketing for a while, or you’re a business owner, or you’re just getting started in a marketing. A question for you. What’s the most important lesson you learned? Leave a comment below letting me know that lesson.
So let’s start off with the first lesson. Start small, but look out for scale, okay? So here’s what I mean by that.
When we’re thinking about scale, typically, I start off small. When I mean small, I’m talking not 5,000, not 10,000, I usually start off less than $1,000, even at our size, and I try to see what works. It doesn’t mean I won’t ramp up the next day to 10,000 or a 100,000, but I really try to start off small to try to figure out what works. Now, if I’m paying for services or hiring an agency, it’s a little bit different because someone’s creating a plan for me, and then executing on it. But if I’m doing it myself, I try to start off small because just because a channel or a tactic work for a competitor, it doesn’t mean it works for me, so I try to start off small.
The second lesson I ended up learning, my biggest skillset and my buddy, Eric, always talks about this, is I execute extremely fast. Speed is everything. So I focused on executing fast and then adapting, and A/B testing, and tweaking, to make it better over time. It’s just like a website design. Everyone’s like, “Oh, I’m going to release a new website.” We don’t do that. We just continually A/B test our websites until we come up with a perfect variation. And then you can have someone tweak the designs and make sure it works. But that’s the model we use.
The third one, learn from your mistakes. In marketing, you’re going to make a lot of mistakes. When I first started out my career when I was a 16 year old kid. Keep in mind those, really young. I would be like, “Black Hat SEO, what’s this? Let’s try, oh cool, I’m ranking at top making money.” Now times are changing, I would never recommend anyone to do that. I was a foolish 16 year old kid. I wish I had a time machine. I can go back in time and tell myself, “Don’t do that again.”
The next lesson, hire people who have done it before. This one, I actually didn’t learn until roughly a year ago. So the way I usually built my businesses is you build a business, you keep learning from your failures and mistakes, and then you just keep at it. And you just keep going, you execute fast, you know, and hopefully things work out. But what I learned, and this took me a long time to learn. There’s other people out there who have been where I am. There’s other people out there who have been where I want to be, which is even better.
Next one, be consistent. Look, I can’t tell you how many times that people would have had a massive business and done well on their marketing, if they were just consistent. If you’re consistent, you’ll do well. So when you constantly put your brand and associate it with influencers or other trustworthy elements, or other things that you know people are paying attention to, it helps build a brand, and that builds longevity.
Last but not least, make it easy for people to buy from you. If you make it hard, no one’s going to really buy from you. PayPal, Shopify Pay, these are all solutions that make it really easy.
Now, more than 18% of our customers use PayPal, but before PayPal, literally, if we got 100 conversions, we ended up with 118 after PayPal. Now, what portion you pay through PayPal or pay through other sources like credit card, or using Stripe, or Adyen, or anything like that? It varies, but just adding PayPal as a payment option because it’s super simple, roughly 18% increase.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
What Products Does A Typical Sales Funnel Contain?
A regular sales funnel ought to have numerous products. The items must connect to each various other and also each item should adhere to on from the previous product. Products would normally enhance in value as the customer moves through the funnel.Keyword Search Strategy: It’s Critical To Any Online Marketing Campaign
Proper key words option is one of the most integral part of any online marketing campaign. The search phrases you choose can make or damage your online service, so the selection process is essential to your success.The Second Share
In all types of marketing the objective is to reach the audience. Yet particularly in internet marketing on social media sites platforms, getting to the audience your audience shares to is even much more essential.SEO Vs SEM Vs SMM
A comparison in between the on the internet advertising phrases of the day. SEARCH ENGINE OPTIMIZATION, SEM, SMM, also SMO. What do they all mean? Where do these principles overlap, how are they distinctive, and where do they conflict?Being Unorthodox When Marketing Online
Ways to get brand-new clients. Learn what these non-traditional suggestions are, as well as just how you can use them in your business.Internet Marketing – Finding A Niche To Market To
Finding a little specific niche market to participate in. Find out just how to locate a niche that is best for you.Why You Need A Good Plan For Marketing Your Website
Just how to enhance your internet marketing efforts. Discover why you require a prepare for marketing your site.4 Ad Strategies to Make YOUR Ad a Big Success
What should your advertisement say to make it actually function? It’s simple to compose an awesome ad when you have an easy strategy to follow. Use among these 4 tried and tested ad strategies to make your ad a success.