I can’t even begin to tell you how many clients come to me complaining about wasted ad spend.

Blowing your ad budget can be a death sentence for your business. Here’s how to eliminate wasted marketing spend.

0:00 Intro
1:00 Strategy 1 | Target Your Audience Effectively
1:43 Strategy 2 | Restarget Users at Different Parts of Your Funnel
2:44 Strategy 3 | Leverage a Cross-Channel Approach
3:19 Strategy 4 | Use my Ads Grader Tool
3:43 Strategy 5 | Run Ads at the Right Time

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
AnswerThePublic: https://answerthepublic.com/
Google Ads Grader: https://adsgrader.com/
____________________________________________

You’re running tons of ad campaigns, but how many of them are actually getting you some kind of return on your investment? Here are five ways that you can do to eliminate wasted ad spend and make sure your ads actually get seen.

Strategy one, this one’s simple. Target your audience effectively. 66% of customers expect companies to understand their unique needs and expectations. From looking at who your audience is to doing look-a-like campaigns to uploading your email list to letting Facebook and Google learn based on where you’re getting conversions, this all helps you target the right people. The last thing you want to do is show your ad to the wrong customer. Think about your user persona. Who’s your ideal customer? Only show those people ads and remove everyone else. Once your ads become more and more profitable, and as you scale them up, then you can expand your audience. But first, have laser focus on your ideal customer before you go more broad.

Strategy two, retarget users at different points and parts of your funnel. Consumers are 70% more likely to convert after clicking on a retargeting ad campaign. Here’s what I mean by this. Look, if someone comes to your website, let’s say you’re selling mattresses, they add that mattress to their checkout. They don’t buy, though. You’re devastated. You show them a remarketing ad for that mattress, so whenever they browse the web on different sites, they see ads for, guess what, your mattress that you’re selling. And you know what? That ad also showcases how it’s 5% or 10% off. They click, and they buy. That’s a great way to generate more sales because you’re targeting the right type of people. If someone added something to their cart but didn’t convert, you know they’re interested.

Strategy three, leverage a cross-channel approach. Brands using three or more channels in a campaign enjoy a 287% higher purchase rate than those with a single-channel campaign. Plus, here’s the beautiful part. You can take all the learnings that you have from one channel, like Instagram or TikTok, and apply it to Facebook and Google, and other channels. That’s what we do. That’s how you can run so many more ad experiments at once. And then, figure out what’s working with your ideal audience, and then fine-tune your campaigns for all the other channels or platforms, and get the most ROI.

Strategy four, use my ads grader tool. Go to neilpatel.com/blog. In the navigation, just click on tools. And then I want you to click on my ads grader. You know, go through the forms and the processes. It’s really easy, you just have to click some buttons, and boom, you’re off into the race, and it’ll analyze all that you’re doing with your ads that are right and wrong and tell you what to fix. And best of all, it’s free.

Strategy five, run ads at the right time. An ad run at the right time can help you generate sales. An ad run at the wrong time will just cost you money. It’s a simple way to save money if your business is not operating at all times, especially during times like the holidays when you should be turning off your ad if you have nothing to sell during those periods.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

Viral Conversion: The Number Thing You Need To Know To Improve Your Conversion Rates

A lot of web marketing experts struggle with conversions. Which is a significant embarassment. Due to the fact that the key to enhancing conversions is so straightforward – and also right in front of you.

Websites and Webpages Are Sometimes Better If Left Alone

It holds true that web sites, and also web pages are much better left alone. We have all listened to the stating; “you should have left well enough alone”. This is especially true specifically if we deal with certain websites as well as pages or visit them frequently.

A Marketing Strategy Plan Using Paid And Free Advertising

If beginning with web marketing, concentrate on one paid technique as well as one complimentary technique. Consider PPC and video clip marketing as these are high converting. I have actually formerly generated a short article recommending the need for an advertising plan if you felt you were sinking with online marketing. This is so true. I also advised to take on 2 advertising and marketing approaches – one paid and also one free/low cost.

5 Internet Marketing Tips to Fast Track Your Online Home Based Business to Success

Web marketing can sometimes be a frustrating topic for individuals that are just beginning online with their home organization. However, if you simplify into its a lot of fundamental parts as well as research study each component one at a time the topic ends up being a lot less frightening. Birthing this in mind here are 5 ideas to aid you obtain off to a rapid start with your Web business.

Why Should You Do This Info Marketing Thing?

In this post I’m going to assist try to find why someone would desire to do details advertising. What are some of the advantages and also exactly how to start. Info advertising allows you to create an item as soon as and also market it lots of times. Real that it takes time to produce the product, however you are minimizing your manual labor significantly since you only have to do the job once.

Fast Income: Internet Business

Find out exactly how to create rapid earnings on the internet. You can start generating income within hrs by utilizing a rapid revenue plan.

Spiders or Peeps? Why Writing for SEO Can Hurt Your Website Rankings

In my copywriting trainings, this subject inevitably shows up. As well as generally it’s since I’m questioning my students’ option of words on their internet sites or other on-line advertising duplicate. “I chose that word because it’s an excellent search engine optimization keyword,” they say. Ah. It may be a good SEO search phrase yet it’s absolutely not a good individuals word. Continue reading for more information.

Marketing and PR Online in Web 2.0 Style!

PR and advertising specialist ought to recognize these “at once”. By being able to differentiate amongst the various types of Web 2.0 platforms, they are better geared up to strategies a method for marketing and advertising their corresponding companies. As a matter of fact it is a should check out for any person wishing to gain a better understanding into the various groups of social media sites options that are now readily available.