YouTube has 1.7 billion unique monthly visitors, 62% of them who access the platform daily. And visitors spend an average of 19 minutes every single day on the platform. Simply put, there are a lot of people who are using YouTube every day, which means there’s a ton of market share to be captured.
0:43 Step #1: Perform Keyword Research
1:27 Step #2: Incorporate Keywords Into Your Title
1:53 Step #3: Optimize Your Video Description (and Video File)
2:10 Step #4: Use the Right Hashtags
2:32 Step #5: Select the Right Category
2:51 Step #6: Upload a Custom Thumbnail
3:14 Step #7: Use an SRT File to Add Subtitles and Closed Captions
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If you can apply the right methods for ranking on YouTube, you can do really well, and I’m going to teach you how in just simple seven steps.
Step number one, perform keyword research. This is what will ultimately make it easiest for your audience to find you, and find you is how you get shared. In other words, if no one finds you, you’re not going to get any views. So, I want you to go to AnswerThePublic.com, put in keywords and it’ll show you all the other keywords that are trending right now and are super popular and people are searching for today. And that data is continually updated on a daily basis. It even tells you the popularity of those keywords. You can do the same with another tool called Ubersuggest.com. Put in a keyword and it’ll give you a laundry list. Ubersuggest gives you more keywords. AnswerThePublic focuses on more what’s trending today.
Step number two, once you have those keywords and the popular ones, incorporate them within your title. Match your search intent with the content in your video and how you describe it on your platform. So, it should be within the title and the video should be on that topic. If you’re just putting the keyword within the title and the video’s not really on it, you’re not going to do well because people are just going to bounce away from your video in the first few seconds and it’s going to hurt your rankings.
Step three, optimize your video description and video file. YouTube recommends putting the most important keywords in the first couple sentences of your description and make sure the description is under 200 words. And make sure you add the keywords to the file name as well.
Step four, use the right hashtags. You want to add hashtags to your video descriptions and your titles so that your video comes up when users search for a specific hashtag. That’s super important because, if you’re not using hashtags with the right keywords, you’re going to have less discoverability with your videos and you’re going to see that your videos are going to get suggested less over time as well.
Step five, select the right category. Look, when someone searches for a particular video with advanced options, they can optimize their search to only show videos from that specific category. So you don’t want to just select the most generic category. You want to select the most relevant category to the videos you’re creating.
Step six, upload a custom thumbnail. YouTube recommends using images that are 1,280 by 720 pixels and saved as two megabytes or smaller. It’s all about that thumbnail. If no one’s really clicking on that thumbnail, you’re not going to do well. So you want thumbnails that pop, grab people’s attention, sometimes have data in them, and you’ll find that people click through and watch your video.
Step seven, use an SRT file to add subtitles and closed captions. You can use this feature to highlight important keywords, and I know YouTube can automatically quote, unquote transcribe your video and add the subtitles even if you don’t upload a SRT file, but it’s not the same. Uploading one really does help with your rankings.
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