Seven tips for selecting a performance marketing agency. I’ve been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they’re a little bit different but still performance marketing, digital marketing, a lot of overlapping there. And one way to get your marketing done is to hire a agency. If you make the right choice, you’ll grow, you’ll thrive and you’ll succeed. If you make the wrong choice, you’ll waste time, money and get little to no results. So how do you ensure that you are going to pick the right agency? Here are some tips to help you.
RESOURCES & LINKS:
Tip number one, look for agencies that win awards. We actually have dozens of awards, even though we’ve only been around for five years. Agencies get awards for the work that they produce for their clients and it’s also based on the results that that work provides. So if a agency doesn’t have awards it’s harder for them to prove that they were good at what they are claiming to be good at.
The reason I like looking to see what agencies have awards is because the judges for these awards are typically other markers who are really good at what they do. So it’s not easy to get them.
Tip number two, does the agency have industry experience? If you want to hire a plastic surgeon to adjust your nose would you hire one that specializes in plastic surgery for ears or noses? Of course you would hire the one that specialize in noses because that’s what you’re looking for. So why would you hire a marketing agency that doesn’t have experience in your industry or for the marketing types of services that you’re looking for? It’s like hiring an ear doctor to help you with your nose. It just doesn’t make any sense.
Tip number three, ask for references. If someone gives you references the chances are the references are going to be great. But if you ask for references and someone doesn’t have any it means that they don’t probably have that many happy clients.
Tip number four, look who’s working on your account. As you may know, my name is Neil Patel and I’ve been a marketer for over 20 years and I think I’m good at what I do even though I still have a lot more to learn and I can continually get better and improve. But if you hire my agency, NP Digital, because of me, that’s a big mistake. You should be hiring my agency or any other agency based on the team that is working on your account.
Tip number five, the size and age of a company. If an agency has been around for a long time, great. If an agency has been around for a long time and they’re small, that’s bad. The reason most agencies are small is because they aren’t amazing at what they do. See, most agencies grow through word of mouth and referrals. As you do good work, you get more referrals. So look to make sure the agency you are working with has been around for at least three or four years and is continually growing. If they’re not growing that usually means their clients aren’t giving them tons of referrals because they’re not happy with the work.
Tip number six, account managers. For some reason some agencies just don’t assign dedicated account managers. You need to have someone dedicated to your account that you can talk to whenever you want. That person may also work on a few other accounts based on how much you’re paying that agency but a dedicated account manager is ideal. If you don’t have a big budget you may not even get a semi dedicated account manager but that’s what you should eventually strive for. You’ll find that when someone internally at the agency is fighting for you and they’re fighting for you to have more resources and get the best results and making sure that everything that they’re doing is for your best benefit, you typically get better results.
Tip number seven, how many services do they offer? The sad reality of digital marketing is you need to take advantage of an omnichannel approach. That means Google, Bing, Facebook, Instagram, TikTok, LinkedIn, Twitter, Amazon, Walmart and whatever other platform is out there, even BeReal. You have to be on all the channels that make sense for your business.
Now if you need help with your marketing or you’re looking for an agency, check out my agency NP Digital. We have those dedicated account managers and we have pretty much everything that I talked about plus more. You can also check out other agencies as well.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
Small Business Online Marketing Considerations
There are a number of on-line advertising factors to consider that small company should think regarding to be effective. These write-up breaks internet marketing techniques down in to easy to understand terms that every small company can carry out immediately.Marketing Campaign – Start Marketing Your Business
Any organization needs to be marketed. It might be the most effective business worldwide, and also have the biggest item for a wonderful cost. However, none of that matters in any way if individuals don’t recognize the business is also there. Consider what requires to be stated about your business, and after that established up a marketing project to get words out to the best people. You’ll require to recognize that you desire to get the message out to, and also you’ll also need to consider what type of message you’ll intend to send out. Both are very vital for getting customers.How To Track Your Website Traffic To Manage Your Marketing Campaigns Well
Tracking your website web traffic is an important element in establishing how several individuals see your web site. The even more traffic you create, the extra you increase your chances of turning your site visitors right into paying consumers. But also for you to meaningfully invest your time in producing website traffic, you require to know exactly how to track your website web traffic.How To Make Money Online For Free With Just Your Computer
There are others available who are discovering innovative ways to reduce that problem as well as I’m here to tell you regarding among those. I’m mosting likely to talk with you concerning just how to earn money online absolutely free with just your computer. Do you understand how to do that? Continue reading and discover.Making Money Online With Google – The P, B and J of Building Your Online Business
I am here to speak with you concerning the PB&J of generating income online with Google. These steps are needed in any organization structure and you need to include them to construct effectively and long-term. Discover what they are and what you need to do to place them right into method.Internet Marketing Experts – What Makes Them
Every one of the online marketing experts get their very own tale to inform. They weren’t birthed as company experts and it results from their self-control …Internet Marketing Decoded: Increasing Revenue With an Autoresponder
An Autoresponder is an email advertising and marketing attribute that can be utilized to notify brand-new contacts and to construct their trust fund. Autoresponders are Online marketing programs that immediately provide e-mails. They are made usage of as a method of instantly connecting with any person that signs up for get more information from the seller.Benefits of Search Engine Marketing and How It Can Help Your Business
For several organizations, the process of drawing in brand-new consumers and also new business is a constant difficulty. And also there are 2 typical reasons why they may be experiencing problem in this area; first of all, the current economic situation, but a lot more notably, due to the fact that advertising and marketing and marketing methods have actually transformed. Search engine advertising and marketing is the procedure of obtaining your website to the top of Google search, to make sure that when people search for the services or product that you provide, they locate your internet site as the initial or, if not the very first, one of the initial firms on top of the search engine result.