Today is another day of CRO Unlocked. How do you use recordings? We talked about Crazy Egg last week. Crazy Egg is a tool that can help you see how your visitors engage with your website and figure out how you can modify them so you can easily improve your conversions.

Now, one of the features in Crazy Egg is user recordings in which you can see the mouse movements and video recordings of how people are interacting with your website, where they’re getting stuck, what issues they may have so that way you can fix it and improve your conversion rate. So how do you use video recording?

RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/
Crazy Egg: https://crazyegg.com/
____________________________________________

When you’re going through the process you pick your site. If you have multiple domains, you can set up on multiple sites and when the recording is enabled, Pay Tracking lets you pick which pages, which views that you want to see when people have like rapid clicks because they feel like something is wrong.

And when you’re doing this video recording, you don’t have to record every session, you can just do 500 sessions straight or every other or random sampling, there’s a lot of options.

Because if you have a survey and three people gave you data on their conversion rate and things like that, technically you wouldn’t survey them about your conversion rate but you would survey them about let’s say pricing for example or you’re surveying on let’s say what products that you may end up releasing in the future, what features they may end up wanting to see.

Fill a two people to respond, it’s not really enough to make informed decision. And then there’s also qualitative data as well which we’ll go over in the course.

And you’ll find that a lot of it has to do with conversion funnels such as how people are going throughout your website and the best funnels oftentimes are a bit more complex than this and they look something more like this and don’t stress out about it.

I also want you to use landing pages because you can create specific pages on your site to create a specific experience for a specific type of user and then maximize your leads or even sales, some landing page tips for you.

I’ve also found that adding videos works really well so instead of having that really long scrolling page, you can get a lot of that messaging out in a video which is easier to comprehend on a smartphone or an iPhone than it would be to scroll through and read 12 pages of texts on an iPhone.

And it allow you to change things like your call to action buttons, it’ll allow you to change the colors, your messaging, your headlines and a lot of different things so that way you can optimize your conversion rate.

And when you’re going through this process, you’re probably wondering, hmm, what can I change to generate more sales? Well, the first thing is removing the friction during the sales funnel. At every stage, the visitor being forced to make choices between a large number options.

One strategy that very few people talked about when it comes to CRO is making your customers love you. Amazon gets more conversions because a lot of people love their experience and love using them.

So a few things I want you to start testing is your headlines, your call to action, any graphic that you’re using within your sales process. And of course your copy such as your product descriptions, your service descriptions, anything that is text-based that you really think can affect if people are going to buy or not from you.

And if you use them, you’ll do well and here are some of those best practices. You want to show testimonials, customer reviews, social proof, customer views are super important, not just basic one sentence ones but the more detailed even if they take images even better, you want to showcase your credibility, your new constant communication.

Users tend to leave if your site just loads too slowly, you can go to ubersuggest.com, put in your URL and go to the site audit report and you can see your site speed and how you can improve there. I also recommend checking out loyalty perks.

As for a checklist, keep your changes small and manageable. If you try to do too big, too crazy changes when you’re first starting off, it’s going to feel overwhelming and you’re going to find that very little is going to get done. It’s going to be hard to run tests and it’s just going to take you forever.


► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/Mfe9gM0VnDw

#CRO #Conversions #DigitalMarketing

Online Marketing Techniques for Building a Loyal Customer Base

It is simpler to maintain an existing customer than to gain a new one. This is one of the primary factors why you should use on-line advertising and marketing for creating a faithful consumer base. When you have clients who buy your products often, you will certainly have a stable level of sales while keeping prices down. This is a great beginning factor for attaining growth. Learn how to use the web to maintain existing consumers.

5 Essential Tips for Effective Online Advertising

There is no doubt about the truth that online advertising helps to boost sales while costing a whole lot much less than conventional techniques such as TELEVISION advertisements. The large question is whether your approach works sufficient to produce the finest possible results. Discover the primary methods which are guaranteed to assist you do well.

Simple Rules for Selecting the Best Online Marketing Company

It has actually been estimated that some 2.4 billion people worldwide utilize the net actively. Provided this, it is not surprising that marketing on the internet generates ever before greater sales as well as profits. At the exact same time, technology is constantly progressing while the competition is expanding. In this scenario, you will profit greatly from employing the services of an on-line marketing business. Consider some essential advice which will certainly help you pick the perfect provider for your service.

Is The Internet Too Competitive For A New Online Business Startup?

The number of people purchasing products as well as services on the net has been growing considerably every year since 2007. This originally seems like excellent information for business owners trying to find online business opportunities but is it?

7 Tips To Build A Converting Opt-In Page

If you’re a web marketing expert in 2014, you’re using opt-in pages to obtain leads for your service. Constructing an opt-in page that transforms doesn’t need to be difficult. It’s really extremely basic. It simply takes some time as well as effort, which unfortunately is what quits a great deal of individuals from seeing the outcomes they desire out of their opt-in page. To get you began to make sure that you can build a transforming opt-in web page to catch leads and also make more cash, here’s a list of suggestions.

An Effective Online Marketing Strategy To Generate More Website Traffic

Your internet organization will certainly tumble without an online marketing strategy. You need to let your possible consumers recognize that you’re online as well as what you’re everything about. Here is one means to easily and inexpensively market your service.

8 Steps to Mix Art and Science for Marketing Success

Many traditional online marketers explain advertising as art, driven exclusively by images, feeling and visual response. As an outcome, the art of advertising threats staying clear of responsibility in improperly guided campaigns and stopping working to get used to customer actions modifications.

Driving Traffic to Your Website: Free Vs Paid Traffic

Driving traffic to your internet site when you’re an all new on the internet marketer is constantly a predicament. Why? Due to the fact that web traffic prices cash, and also if you’ve already invested a butt-load on your blog, who desires to invest much more money? Ultimately, there’s something brand-new …