Exposing my social media strategy. Marketing doesn’t have to be complex. It just has to produce results. And over the years, I found a strategy that works really well for me.
RESOURCES & LINKS:
To give you idea, I have over 1 million YouTube followers. I have over 1 million Facebook followers. I have over 315,000 Instagram followers. I have over 440,000 LinkedIn followers. And I have over 430,000 Twitter followers. You get the point. What I’m doing is working.
And not really from a follower count perspective either, I know I mentioned my follower counts, but I don’t try to make them grow. Instead, I focus on generating more leads and sales from social media, which has been working.
YouTube is now our third most popular channel when it comes to driving clients for my ad agency, NP Digital. That’s how I measure success. It’s actual revenue and money in the bank. And I figured out how to get these kind of results from social media marketing, following three simple rules, which worked when I started and still worked today even after all the algorithm changes.
Rule number one, post consistently. See, social media platforms don’t guarantee that your followers are going to see your content. So when you post consistently, you’re more likely to get your followers to see your content. In addition to that, there is no guarantee that your content does well. Some pieces may go viral, others won’t. Some generate hundreds of comments, some generate thousands of likes, and others don’t. In other words, it’s a hit or miss game. The way you get more hits is like creating more content and posting it consistently. Plus, you need to learn from the misses so that way you create more hits. So make sure that you post content daily, literally daily, and you can do it even multiple times a day, but a safe bet is at least once a day and a max of roughly three times a day.
Rule two, focus on your ideal customer and no one else. What I mean by this is create content that attracts more customers, not followers. Followers that are irrelevant won’t make you money. So who cares if they follow you? So focus on the right audience. You do this by creating content that is highly relevant to the services or products you offer.
When I post content about life lessons, like what I wish I knew when I was 18, it does way better than my marketing content from a view perspective and even a like perspective, but you know what? No one pays me for life lessons. So it’s irrelevant. When I create content around marketing tips and strategies, it gets a fraction of the views and like, but it drives leads and sales.
Rule three, genuinely help others. I say genuinely, because if you don’t really care to help others, you won’t. If you care and you really put people first, even if they never provide a dime, it’s a great feeling and it will build brand evangelists. These brand evangelists will talk about you, promote your brand, help you generate the right kind of followers and leads and sales.
I stumbled upon this exact rule, this rule three, about being genuinely and helping your followers 10 plus years ago, accidentally, because I was helping people out because I cared, not because it was good for me. Years later, I quickly realized that I was creating brand evangelists and more revenue. That’s all you have to do.
So if you follow these three rules, you’ll start doing much better with your social media marketing. It really is that simple, even with all the up and coming algorithm changes that are going to happen over the next year or two.
Now, if you need help with your social media marketing, check out my ad agency, NP Digital. If you have questions, leave a comment below. I’m here to help. If you enjoyed this video, like it, share it, tell people about it. Thank you for watching.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
Benefits of an Online Profit System
Successful online service possession does not have to be overly tough. It makes a world of distinction to have an advisor or a system in area to aid you stay clear of the risks and develop a profit as quickly as possible.How Can I Get Rich With So Much Competition on The Internet?
The question of exactly how can I obtain abundant on the web is usually addressed after a couple of days of continuous searches with, you don’t know sufficient to contend with the huge boys. It isn’t so. You were birthed with whatever you need.What Do I Need To Sell Online?
If you are asking this inquiry you are either trying to find an item to market or you have a product as well as desire to know what you require to do to obtain it in front of prospective consumers while following all needed regulations. This post supplies an essential checklist for the novice.Time Management For Online Business Startup – How To Manage Your Time To Build A Lucrative Business
Are you doing a great task at managing your time? Read on to discover exactly how to use time monitoring to assist you build a lucrative online business.How Justin Bieber Landed the Cover of Forbes Magazine
The unique story of how being uncovered on YouTube caused overnight fame. If you purposefully place your message utilizing the appropriate communicative channels at the correct time, you will obtain seen.Implementing Internet Marketing Strategies for a Small Business
Local business require to execute key net advertising and marketing techniques so regarding survive in the extremely competitive globe. There allow companies out their online and the smaller companies frequently lose to them due to their failure to adopt the correct web marketing technique.Before Starting An Online Business Review These Few Simple Steps
Starting an online service can be easy, but it will certainly call for some mindful planning. Companies that run completely online are usually referred to as ecommerce organizations. eCommerce businesses do not have store fronts. These companies should focus …How to Start Your Own Home Based Business in 2012
Everyone I recognize gets delighted when they see the house based organization offers. Button magic is the vital to success. NO job entailed, right? Invest your days at the coastlines of Myrtle Beach, SC or in the mountains along the Blue Ridge Parkway or someplace in real heaven. Awesome!!