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Hello Guys in this Video I am explaining How to use Keyword match Types in Google ads. There are 5 Different Keyword match types in Google ads
Broad Match modifier
Keywords are words or phrases that are used to match your ads with the terms people are searching for.
Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.
How they work
To get your ads to appear when people search for your product or service, the keywords you choose need to match the words or phrases that people search for.When a customer searches for a term that matches your keyword, your ad enters an auction to determine if it will show
The cost for each keyword will be different depending on the quality of your keyword, your competition in the auction, and other factors. Make sure your keywords and landing page are all closely related to the terms that a customer might be searching for. To help you understand the quality for your keywords, each keyword has a Quality Score.
This score is based on expected clickthrough rate, ad relevance, and landing page experience. Higher quality ads and relevant keywords typically lead to lower costs and better ad positions. Learn how to make sure your ads are relevant.
How your keywords match to searches
You can use keyword match types to have more control over what searches your keywords match. For example, with exact match your keyword will only match searches that are identical to your exact keyword, or close variants of your exact keyword. With phrase match, your keyword will match close variants of your exact keyword and may include additional words before or after.
If you don’t specify a match type, your keyword will default to broad match and can match to variations of your keywords.
How to exclude searches
To prevent your ad from showing for particular searches, you can also add negative keywords.
Negative keywords can help you reduce costs by making sure your ad shows just to the audience you want.
If you sell dog clothes you can target searches for “pet clothes” and add “cat” as a negative keyword to make sure your ad doesn’t appear to people looking for cat clothes.
About negative keywords
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).
How they work
One key to a highly targeted campaign is choosing what not to target.
When selecting negative keywords for search campaigns, look for search terms that are similar to your keywords, but might cater to customers searching for a different product. For example, let’s say you’re an optometrist who sells eyeglasses. In this case, you may want to add negative keywords for search terms like “wine glasses” and “drinking glasses.”
Negative keywords won’t match to close variants or other expansions. For example, if you exclude the negative broad match keyword flowers, ads won’t be eligible to serve when a user searches red flowers, but can serve if a user searches for red flower.
Types of negative keywords
For search campaigns, you can use broad match, phrase match, or exact match negative keywords. However, these negative match types work differently than their positive counterparts. The main difference is that you’ll need to add synonyms, singular or plural versions, misspellings, and other close variations if you want to exclude them.
For Display campaigns, a set of negative keywords will be excluded as an exact topic. Ads won’t show on a page even if the exact keywords or phrase are not on the page explicitly, but the topic of the content is strongly related to the excluded set of negative keywords.
For example, a set of negative keywords like “women’s pants” would block bidding on a page with content about women’s jeans, even if the exact phrase “women’s pants” did not appear on the page. However, we would not generalize beyond the concept of women’s pants to other kinds of women’s bottoms (i.e. skirts) or men’s slacks. This is different from how we would treat a positive keyword, e.g. shoes, which we would also match to a broader category like footwear.
#Googleads #KeywordMatchTypes #ODMT
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