Google’s helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines. And when you read that content it provides little to no value. Some of those pieces of content contain even tons of keywords that don’t really flow within the article.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

So why do people write these kind of content pieces? Well, it’s because they want more SEO traffic. But what’s the problem with that? It creates a terrible experience for users. So what did Google do? They released the helpful content update, in which their goal is to rank non-helpful content not as high. They want to rank that non-helpful content lower, and they want to rank the helpful content, which is great and amazing, and is not created for search engines, higher.

Now, here’s what Google has told us about the update.

They first said, Focus on writing content for people. and they give us feedback such as: “After reading your content, “will someone leave feeling like they’ve learned enough “about the topic to help them achieve their goals? “Will someone reading your content feel like “they have had a satisfying experience? “Does your content clearly demonstrate first-hand expertise “and depth of knowledge? “For example, expertise that comes from “having actually used “a proctor service or visiting a place?” Second, they said, “Don’t focus on writing content for search engines.” And here’s what they mean by that: “Is the content primarily “to attract people from search engines “rather than made for humans? “Are you producing lots of content on different topics “in hopes that some of it “might perform well in search results? “Are you mainly summarizing what others have to say “without adding much value? “Are you using extensive automation “to produce content on many topics? “So what does all this that Google has told you, “mean for you?

Well, number one: Google wants you to focus your content on a specific industry or niche. As Google stated, they prefer that you don’t create lots of content on different topics. They want you to focus. Be the expert. Know what you’re talking about. That way people get the most value.

Number two: make sure your content is executable. If someone reads your content and they don’t have any specific takeaway, and they don’t know what to do next, your content is failing. What I like to do, and here’s a quick solution for this. Is, at the end of my articles, I summarize my learnings through a conclusion section and I label that section ‘Conclusion’ And I define my key takeaways. That way, in case someone just wants to skim, they can just get the main points from the conclusion.

Number three: continually update your content. Things change over time. Don’t assume that if you write a piece of content it’ll keep getting traffic. As things get stale, your traffic will go down. It’s sad, but it’s reality. Keep your content up-to-date, fresh, relevant, so it provides users with the most benefit. When updating your content, it’s not about how much you change, it’s more about what do you need to do to keep it amazing. And that could be very little or it could mean that you make a lot of changes.

Try to update your content at least once a year, and if you’re confused on how, how to make content more amazing, search for your main keywords that your article ranks for on Google, or you wish to rank for on Google, and look at all the people that are ranking that aren’t your website, and see what they’re doing that’s different than you are. That’ll give you ideas on how to make your content more amazing and ideally even better than theirs.

Number four: adding your secret sauce. What do you know about the others don’t? What have you experienced that others haven’t? By adding in your secret sauce and your personal experiences, you are more likely you get social shares back links and generate more traffic. If you’re just regurgitating what everyone else is already saying, then there’s nothing unique. So in every content piece, try to add your personal experiences. That’s how you beat the helpful content update. You just go above and beyond and delight users.


► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/



#SEO #NeilPatel #DigitalMarketing

Unlocking Google Analytics: Make Sense of Your Google Analytics Reports

Google Analytics is just one of the most prominent internet site analytics options on the market. It’s effective, and also while it’s not best, it’s cost-free – a rather eye-catching price. In addition to that price, though, comes an unique absence in support from Google, creating numerous starting users to either really feel frustrated or more most likely, to not even recognize they’re not obtaining whatever they can out of Google Analytics.

Tips for Successful Facebook Marketing

When you plan to market on Facebook after that it’s important that you discover the suitable Facebook advertising and marketing strategies if you want to be effective. Facebook is commonly made use of by net customers which would imply that there’s plenty of potential for companies and also marketing experts around the globe.

How to Do Marketing on Facebook?

Facebook has supplied proof to be almost one of the most valuable tool when it comes to marketing and advertising in the past numerous years. There are about 19 hundred million males and females on Facebook, and 4 out of 5 United States citizens have their very own Facebook profile. Facebook can be an online marketer’s instrument as it enables you to talk with several individuals concurrently, quickly and swiftly. And it enables you to accomplish extremely particular advertising to the individuals who will certainly be currently considering points that you need to offer to them.

A Big Dose Of Reality For Women Who Are Over 50 In The Workplace

Lots of women over 50 go to work on a daily basis wondering just how much longer their employers will require them to do their task. Do not allow this happen, starting an on-line company can conserve your financial future.

I Expected To Make Tons Of Money As Soon As I Became An Online Business Entrepreneur!

A great deal of individuals are under the impact that they should make a great deal of cash once they come to be a company entrepreneur online – besides, it is a free market isn’t it? I concur that it is a free market offering you the advantage of reaching numerous individuals with just one click of a computer mouse, however unfortunately, points do not function that method for any kind of organization entrepreneurs.

Online Marketing Campaigns for Small Business

Every small company on the net requires an internet marketing campaign. Check out what devices, methods and ideas you can utilize to supply effective sales results for your organization.

Building a Rewarding Professional Career in Google

Are you still right into the traditional job hunting routine? You awaken early for your work meeting, dress up to look even more specialist, loss in a line of candidates as well as job an enjoyable character to impress your recruiter. Here’s terrific news for you! You can currently venture out from this rather tiresome cycle of application procedure. With Google, you can look for countless jobs uploaded online. Also if you’re in jammies, you can now send your applications and also resume to sensible firms with simply a click.

Article Marketing Strategies: Choosing Keywords For Your Niche

You might have believed that doing keyword research mored than your head – besides, isn’t that something that only a SEO specialist can do? You’ll be pleased to learn that doing keyword study is pretty primary when you damage it down. This short article will certainly reveal you exactly how to tackle putting together a list of keyword phrases that you can utilize as a component of your short article advertising strategies.