Here’s What Google Classifies as Helpful Content

By now you know about Google’s helpful content update. It’s all about how Google wants you to create content for humans and not search engines which makes sense because no one wants to read content there’s just stuff with keywords and doesn’t make sense. Today, I wanted to break down seven ways to make your content more helpful.


Way number one, only write on what you know. Over the years, I’ve created websites on a lot of different topics, from medical to financial, to even poker, but here’s issue, I’m not an expert in any of those topics. Hence, none of those websites did really amazing. Well, sure, some of them ranked really high on Google for the short run, but they still didn’t do amazingly well. Back then, Google’s algorithm was much easier, but still, people didn’t really care as much for my content because it wasn’t amazing. It was just average. Why, because I wasn’t an expert and I truly didn’t understand those topics, but most of the content that I produce on marketing, it does well. Why? As you guess, because I know that topic inside and out, I know it super well so I can write extremely well on it compared to most people.

Way number two, Google wants you to focus your content on a specific industry or niche. As Google stated in the past, they prefer that you don’t create lots of content on different topics.

Way number three, make sure your content is executable. If someone reads your content and they don’t have a specific takeaway and they don’t know what to do next, you’re failing with your content then. What I like to do is end my articles with a summary and that summary is of the learnings and I express that summary through a conclusion and I make it very clear with key takeaways. I also label my conclusion with the word conclusion as a heading, so that way, it’s clear in case someone wants to just skim your article.

Way number four, continually update your content. Things change over time. You don’t assume that if you write a piece of content it will keep getting traffic. As things get stale, your traffic will go down. It sucks, but it’s the reality, so you want to keep your content up to date and fresh and relevant so it provides users with the best experience possible. When updating your content, it’s not about how much you change, it’s more about, what do you need to change to make it amazing?

Try to update your content at least once a year. I like having my team go through our content at least once a quarter, if not twice a year, on the worst absolute case if we’re super busy.

Way number five, add in your secret sauce. What do you know that others don’t? What have you experienced that others haven’t? By adding in your secret sauce and your personal experiences, you are more likely to get social shares, back links and generate more traffic. If you’re just regurgitating what everyone else is already saying, then there’s nothing that will be unique. So in every piece of content, try to add in your personal experiences.

Way number six, appeal to all different types of readers. Some people like skimming, some people love reading. Some people love watching videos. Some people like listening and some people are visual learners. In other words, use things like videos, infographics, images and anything else that you think can help improve the experience. Just look at this image that breaks down how fast a chetah runs. Yes, the topic’s been beat to death but the visuals make it different and easier to really comprehend how fast a chetah runs.

Way number seven, do your keyword research. I want you to head over to Ubersuggest and type in a keyword related to the topic that you’re focusing on. For this example, I’m using the term digital marketing. In the left hand navigation, I want you to click on keyword ideas. This is where you can find a lot of different keywords.

I want you to click on the tab, like related, questions, preposition. This is where you’ll find a lot of keywords and many of them are based on what people are interested in. Integrating some of those concepts into your topic will help ensure that your content is thorough and will help you rank higher because it will be better than your competition who didn’t take the time to be thorough.

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What An Ezine Is And How To Market With It

Would certainly you like to make more cash in your internet company? If so, after that you will wish to focus on today’s lesson. You should understand that if you wish to make even more sales daily, you will certainly intend to start your own ezine.

2 Ways To Get New Content For Your Ezine

Are you brief on suggestions of just how to create new material for your ezine? This is a predicament for a lot of people, yet you ought to recognize that there are means around this scenario that will certainly allow you to profit in your own online service merely and conveniently. There’s a lots of methods to get new material – you just need to look in all the ideal locations for it.

2 Great Ways To Get More New Ezine Subscribers

If you desire to develop your ezine e-newsletter checklist, one outstanding way to do so is to offer something totally free. This is like an universal advertising and marketing method that is used by all of the leading on the internet organizations online. You can use numerous different points to your leads that will make them desire to sign up for your ezine.

Different Ways To Develop Content For Your Ezine

Developing material for your ezine isn’t always hard. If you remain in a small particular niche where there is limited information regarding the topic, you will most likely intend to establish a 10-course “mini ezine” that teaches your prospects exactly how to do something. Now the experts say that it takes about 7 contacts for somebody to buy from you.

Pinterest: 5 Ways to Use It Effectively to Market Your Business

Oh no! Another person social networks platform? Oh yes – and also it’s one you could intend to have a look at, to see if it makes good sense for your specific company. Yet a caution right here – also it does – do not feel you have to include it to your social media sites advertising and marketing. If you’re currently bewildered and also just staying on top of your existing social media initiatives, then leave Pinterest be, a minimum of in the meantime.

Five Small Business Marketing Ideas For Your Success

So you desire to begin a small online business but you hesitate it may stop working. Besides, this is your very first time and also you’re clueless exactly how to offer things. Well, fret say goodbye to. In the following, we will certainly discuss 5 small company marketing concepts that can assist ensure your success.

Mobile Marketing App Features

Mobile advertising is among the fastest expanding advertising and marketing fields and the recognizing the different mobile advertising and marketing App functions will make certain that you locate the appropriate advertising and marketing Application layout for your kind of company. There are a vast array of attributes that are included in local service application growth that will certainly not just raise your foot web traffic, however will certainly likewise increase the quantity of website traffic you achieve as well as can promote your social media sites advertising and marketing also.

5 Minute Mogul Marketing System – Pros And Cons You Need To Know

Are you attempting to gather even more information about the 5 minute mogul advertising and marketing system so you can figure out if this will be valuable for assisting your build your organization? To help you learn as much information as feasible regarding it, you need to find out the advantages and disadvantages.

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