How SEOs Should Use Google Analytics

Google Analytics has dozens and dozens of reports but as SEO, what reports should you be looking at? Today I’m going to break down the basic reports that you should be looking at as SEO.


Now, of course, the first thing that everyone knows to look at if you’re SEO is your conversion rate, if you have goal tracking set up in place, great if you don’t no worries, you can always end up setting it up, but all you do is go on the left side you click on conversions, you click on overview and boom you can end up seeing your conversions for whatever you may be tracking or you may not be tracking.

And I recommend just set it up and you can end up seeing what’s converting, what’s converting by channel, what’s working, what’s not, here’s the example of goal completions, that’s idea of, hey, what’s working, what’s not, what pages are and what you need and fixing that’s great for SEO.

But what most people aren’t looking at and this is where I would start off within your Google Analytics account is your week-over-week results. So here’s what I mean by that, right? So if I click on real-time overview you’ll end up seeing all right how many people are coming to my website right now.

And don’t just look at it as pure traffic look at it from a country-specific crackerjack or a SEO specific sort of traffic, and here’s what I mean by that.

The next thing I want you to look at is your overall search traffic. And I want you to do it in two ways.

So the first is, I want you to just go to acquisition campaigns, organic keywords and you can see how your search traffic is doing again on a regular basis. And the higher it goes, the more up it goes the better off you are, that’s a good trend to look at. And I recommend looking at this over time and extending it out.

So another thing that I recommend that people do is go to the Search Console. So let’s say I do last 12 months because as I mentioned I recommend that you check out the last year and you can see this, similar to what I ended up showing in analytics it’s increasing, which is good, Search Console tends to remove all that junk bot traffic.

But I also recommend you filter by the country, so you click on new, click on country, and you click on United States or any country that you’re targeting. Typically that list that’s ordered the ones at the top is where you get the majority of your search traffic, as you go down on the list you’ll get less and less.

And if you have enough time traffic, you can click on real-time then content, you can see where majority of the people are spending their time.

Another report that I like looking at is, as a SEO is your overall traffic, if it’s coming from desktop or mobile. Because if you’re monetizing your traffic and you have elements for conversion optimization you have to check to just make sure that you’re doing it for all the mobile stuff as well. Because on my mobile site I had conversion optimization elements but then when I was looking at my real-time, I realized that most people are actually looking at my amp pages, look at this, slash amp, slash amp, slash amp.

And from that, I learned that, hey, I should put some top bar to monetize, so I put that call to action that slides with you and I put a bottom one, and this says click to get more traffic and if someone clicks it just takes them to my consulting page.

But I did that and I started generating more conversions from mobile, specifically my mobile SEO traffic. But those are some of the places I would start off with within your Google Analytics conversions. Everyone should already have set up if you don’t have that set up, I recommend that you set it up. And then the rest you can check out and start looking at some of those reports.

The big one to really check out as a marketer and SEO is the week-over-week, and specifically how you’re doing week-over-week during that same day, and how you’re doing so you would compare, let’s say Thursday to Thursday and you look at it based on regional-based traffic which is where you’re making your money from. If you need help with your analytics check out my ad agency, Neil Patel Digital.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:

#SEO #Analytics #DigitalMarketing

Easy Ways To Market Your Information Products

As soon as you begin developing information products to market you are mosting likely to require to determine a way to promote them to a target market. In this post we are mosting likely to cover lots of ways you can start promoting your items today. Social Network Outlets For beginners, you can advertise your products to your fans on your social media sites electrical outlets.

Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar

If you have actually never developed a webinar previously, the idea of webinar advertising can be truly daunting. While webinars are definitely extra practically involved than various other types of web content marketing, when you obtain the first one under your belt you’ll be off to the races. Right here are five easy steps to creating and also marketing your extremely first webinar:

Internet Entrepreneur Success – 4 Fundamentals To Building a Successful Online Business

Every day hopeful internet marketing professionals are looking for the faster way to just how to accomplish internet entrepreneur success. And also all of us understand that developing an effective online service from square one takes time, decision as well as a lot of work. So it’s all-natural for novices to seek faster ways. I am describing possibilities that enable us to reach our objective faster than we might picture. As a matter of fact, you need to be extra mindful with it. Smart faster ways are fine. Yet sometimes it’s much better to take the lengthy way around. So currently, let’s take a more detailed check out the topic of how to end up being a successful on-line entrepreneur. I have recognized 4 basics in the pursuit of accomplishing web business owner success.

5 Rules To Follow For A Successful Online Home Business

It’s weird how some people who would certainly never take into consideration beginning a typical offline business, believe they that they can begin an on the internet residence business and succeed with no actual effort or technique. These 5 policies must be complied with by every online business owner.

Why You Are Losing Money If You Don’t Have Google Analytics

There are many reasons that you ought to have a Google Analytics account if you are a significant site proprietor. This post lays out the attributes as well as benefits and informs you how to get going.

5 Key Factors Of A Successful Marketing Strategy

Whether you have a traditional company run from a shop or a workplace, or have an on the internet business where you deal services and products, it is necessary you have a web advertising and marketing presence as failing to do so can result in the failing of your company. The 5 primary essential aspects in any kind of effective web marketing strategy are: 1. Know your market or clients You need to have a clear vision of that will certainly get your products and services, produce an account, as well as sell to that profile.

10 Invaluable Tips On Internet Marketing Terminology

When you are new to web marketing is it typically difficult to recognize all the lingo and as you don’t know what particular words are, you feel out of your deepness and also at night. This needs more reading and also possibly re-direction from your first emphasis. This post is to explain the standard terminology typically used in web marketing.

Digital Analytics And Web Intelligence

Marketing is constructing method, preparation as well as implementing business solutions and communicating the value of product and services to consumers. The on-line visibility of service is quite required today. The B2B, B2C( E business, Retail, Travel, Financing.) web sites require boosted presence, web traffic and conversion. I wish to offer you an introduction of how the above claimed can be achieved.

You May Also Like

Make Money Online TV