You get all this traffic to your blog, but very little to no conversions. And as your traffic goes up, your sales, your revenue ends up staying the same. Today I’m going to break down the ideal blog homepage.
RESOURCES & LINKS:
____________________________________________
Google Analytics: https://analytics.google.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________
When you’re in your Google Analytics, what you’ll notice is in the left navigation, you can go to Behavior, you can go to Site Content, and you can go to All Pages.
So when people go to your homepage, that’s a lot of direct traffic. How do you get those people to convert? And what I wanted to break down today is the ideal homepage layout for your blog that’ll generate you some conversions.
And I’ve tested quite a bit, and I’m going to show you mine. And this works well for B2B or B2C. First off, what I do is above the fold is my main call to action area.
Collect leads above the fold. Sell above the fold. It could be as simple as just collecting an email above the fold, like, “Hey, I’m sharing everything on my journey to 100,000 monthly visitors. I’m learning a lot, and so will you. Put in your name and email address to follow along,” or “I’m learning a lot on my journey to losing 30 pounds. Put in your name and email to follow along so you can also lose weight.”
You can do a lot of things like that if you want to sell over email above the fold, but what I recommend doing is just directly capturing a lead, like a lead for consulting your services or selling your product and directly offering your products above the fold as much as possible.
You can have a video, or you can just do what they did right here. New formulation, shop now, right? Above their fold, they’re selling you right then and there.
Or you can just offer your discounts or your savings, whatever has amazing deal right then and there. But that’s what I would do if I have a blog or if I were you, and you’re just like, “Look, we’re getting all this blog traffic, but for some reason our blog doesn’t generate that much revenue.” Well, switch up your homepage. Don’t make your homepage just a list of blog articles.
That’s not going to drive you leads and sales. Don’t worry about the experience. Don’t worry about your bounce rate. Don’t worry about your time on site. You won’t really have issues.
I thought that was going to happen with me, but everything was fine. People just scroll down and go to the blog, or they’ll click in the navigation. And if you notice at the top, I don’t really have tons of navigation options, why? Because I want people to scroll and be able to pitch them on my services or my products before they go to the blog, and you should consider doing something similar as well.
You’ll find that you’ll get many, many more conversions, and your blog will generate more revenue for you.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/UHuz6oJ_3wE
#DigitalMarketing #ConversionRateOptimization #Marketing
5 Fantastically Easy Steps To Quickly Create Your Own Money Making Website
In a nutshell there are 5 easy steps to producing your own economic site. 1. Domain – what do you want to call your internet site?
Interview With a Chief Marketing Officer: Tracy Wehringer, NIP GroupNIP Group leverages their platform combinations to increase list building as well as return on advertising and marketing financial investment. Tracy Wehringer, CMO for the NIP Team, has over 25 years of advertising experience in service-based, outsourced and organized remedies in both the B2B and also B2C spaces. As CMO of a leading company insurance coverage and also danger monitoring intermediary, she works to establish the strategic advertising vision for the future of the business.
Finding Best Selling Information Products to Sell OnlineFirst of all all, if you’re seeking methods to discovering the very popular info items to market online, you must establish which specific niche products you desire to choose. They are 2 kinds of college ideas. The initial stands for advertising products associated to your passion and also inner drive.
Feel Like a Fraud?As an entrepreneur you’ve probably seemed like a “fraudulence” or a “fake” or maybe that you aren’t sufficient. Discover specifically what it means when you feel this means as well as what you can do to overcome this obstacle.
Online Marketing Strategy for Your Small BusinessShort article intended at local business owners to help them comprehend the relevance of internet marketing strategy. Tries to get you to consider your service as well as marketing in a different means, so you can use the online advertising devices that are offered better.
Internet Marketing Should Be a New College Department: Pros and ConsAll of us recognize that today Web marketing is a fast-growing sector and also there are a growing number of individuals that take the choice to end up being professionals in this extremely field. But, when it comes to getting higher educational possibilities for them to learn Internet Advertising and marketing, it transforms out the only resource of knowledge is self-teaching. And also by self-teaching we suggest excavating via big quantities of information on the web, utilizing on the internet tutorials, reading how-to write-ups, etc.
Is An Online Home Business Worth The Effort?Just how can you establish an on the internet home based business if you have absolutely nothing to sell? And also, even if you did have a product, exactly how would you market it online, get it delivered to the customer as well as obtain paid for it?
Mistakes to Avoid When Hiring an Internet Marketing AgencyWorking with an Online marketing company is a need these days. Their proficiency can land your business right in front of your market. That being said, you require to understand what to try to find in order to work with the right one. Or else, the one you end up with will be even more trouble than they deserve.