Today I’m going to show you how to start using TikTok ads to supercharge your e-commerce business. These are the must-dos when you’re first starting with TikTok Ads.

Well, before I dive into how, I wanted to first let you know that this video is sponsored by no other than TikTok. But what’s funny is I would’ve created it either way so you can copy my results.

RESOURCES & LINKS:
___________________________
Spark Ads: https://www.sparkads.io/
TikTok Ads Manager: https://ads.tiktok.com/i18n/signup
TikTok pixel: https://bit.ly/tiktokadspixel
___________________________

First, make sure you’re spending enough to see results. Daily budget is a maximum amount you will allow your campaign or ad group to spend per day. And it’s a great tool for cost control while you’re testing out TikTok ads. Start with at least $30 USD minimum daily for your budget, or whatever your local currency equivalent is. This amount gives the algorithm enough to learn who your ideal audience is, and get optimal results early.

TikTok focuses on short form video, which can be different from other platforms that you’re running ads off. But don’t be intimidated. Spark Ads is the best way to get started with ad creative. Spark Ads are an ad format that allow you to transform existing TikTok videos into paid ads on the For You feed. You can use existing TikToks on your own account, or TikToks made by other creators with their approval. The beauty of Spark Ads is that they look like regular organic TikTok videos, which means they generally perform better.

Next, let’s talk about using signals and TikTok Ads Manager. What are signals and why are they important? Signals are customer interactions with your brand. Anything from viewing your video to visiting your website to even purchasing your product. These interactions are especially valuable when they’re matched to a TikTok user. Because it helps you attribute more conversions, reach more people, and deliver ads more effectively.

Installing TikTok’s Pixel is a key to unlocking more signals. The Pixel is a tool added to your website to automatically share web visitors signals. With Pixel, you can find new customers, optimize campaigns, and effectively measure ad performance. Simply put, you’ll be able to make more informed decisions on how to get more customers who are making purchases more frequently.

To get signals ready, just follow these steps after you’ve created a TikTok Ads Manager account.

One, set up the TikTok pixel.
Two, set up at least three events to capture the full customer journey. I highly suggest view content, add to cart, and complete payment.
Three, toggle on automatic advance matching.
Four, make sure first party cookies are toggled on in Events Manager. Have access to a developer? I highly recommend connecting with them to set up manual advanced matching and API events for optimal performance.

If you’re using one of TikTok’s partner commerce platforms, like Shopify or WooCommerce, you can easily set up your pixel events, and advanced matching, but just a couple clicks.

Now let’s talk about nurturing your audience with your first campaign. You want to make sure that you’re finding users who are likely to convert. Start a campaign with the conversion objective if your goal is online sales. Once you’ve created your pixel and events, you can set an optimization event to let TikTok know the types of actions and audiences you want to target.

Here’s a best practice that might be surprising. Optimized tours in mid-funnel event like add to cart, first. Your end seek might be to optimize for a complete payment, but if you’re just starting out on TikTok ads you need to teach the system what types of visitors are most likely to convert throughout the user journey. So set up your first conversion campaign at the ad to cart level to start.

If you get one add to cart event within the first week set up an additional ad group, and move down the funnel to complete payment. If you’re not seeing conversions at the add to cart level after one week, more audience members by creating a view content ad group to build conversion volume.

Pro tip, leave ad groups always on when possible to drive continuous audience building and account learnings. Start with broad targeting or auto targeting, then use custom audiences to retarget warm audiences. There you have it. By leveraging signals, nurturing your audience, and utilizing Spark Ads for creativity, you can harness the power of TikTok’s advertising ecosystem to boost sales and strengthen your online presence.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#ads #tiktok #tiktokbusiness

Positive Thinking: It Is Better To Laugh Than To End Up Crying

“You have to laugh, or else you will weep” is definitely one of my preferred phrases. It constantly brings a wide smile on my face. If you have an experience which you would rather fail to remember, just laugh it off.

Effective Marketing Methods for the Savvy and Successful Online Marketer

Are you searching for reliable advertising approaches to take your organization to the next degree? Emphasis in on what actually operates in the competitive world of on-line marketing and also on the internet marketing.

How Is Internet Marketing Like Learning to Ride a Bike?

Among the ideal aspects of starting a job from house service in Online marketing, is the amount of info readily available online to aid you begin. Among the worst features of beginning a job from residence service in Web marketing is the amount of details offered online to aid you get going.

Internet Marketing Strategies and Techniques

Net marketing is extremely vital; this is where you can bring in even more people to your website, increase the number of your consumers, promote your items and certainly make money. This is what we call driving Website traffic. Exactly how you deal with this is a really basic yet a very delicate Web marketing Approach in your online service, because once you fall short on creating website traffic there is extremely little percent that you make on all the effort you have done. As well as Yes! It is true and also I have actually seen a great deal of young affiliate marketing professionals that have attempted earning money online providing it all their effort and also effort yet they stopped working which only left them irritated and also poverty-stricken. This is not what I wish to happened to you!

One Business Partner or Many?

The terrific point regarding the web is that we are all connected and also we can all speak with each various other really conveniently, whether that is over the phone, message messaging, Skype, Instantaneous Messaging, Twitter, Facebook or any various other method. But that is also the problem, there are lots of selections as well as it is extremely tempting to try to network and also companion with each and every single person in your particular niche, by doing this you will certainly have accessibility to everybody you need.

What You Really Need To Make Money Online

I’m mosting likely to reveal what an actual internet marketer “actually” needs to do to make money online and also succeed. There is excessive information as well as means a lot of rip-offs to filter through for experimentation. I’m mosting likely to pinpoint what this market is all about and also what requires to be done.

Tips for a New and Fast Way to Make Money Online

Lots of people have an interest in having an on the internet company yet do not have the any kind of suggestion on what to do first. Some even have the products or the idea of the solutions that they will certainly supply but doesn’t have the concept on just how to begin it. Some also think that proprietors of on the internet services just relax and also wait on their organizations to flourish by themselves. Well, problem; it needs work, time as well as patience too.

Tips to Grow Your Online Business With Better Results

Establishing a business online indicates a great deal of job, like understanding how to offer your items or services to others, making certain that individuals understand these items, ensuring that your internet site is enhancing in appeal and also a whole lot much more. Working online is a brand-new pattern in doing entrepreneurship.