I had to learn this lesson the hard way
A friend of Alex Hormozi’s was in the fitness space, and had a relatively large business but he didn’t want to promote it. So he stayed with the company that only gave him a quarter of what I would have given him. And this was a friend of his and Alex helped him grow his business. The only reason he promoted the brand I helped him build was because of the status association, just like most people. The value that the brand gives people should always be the main reason for promoting it, not the status associated with it.
#alexhormozi #jonathanmontoya #branding