Instagram trends to try this year. Instagram was the most downloaded app in the last quarter of 2021, according to Sensor Tower. And yes, it has become a little harder for you to get as much free attention on the platform as you could in the previous years, like 2020 or even 2019. But, it’s becoming one of those platforms that you can’t ignore whether you own a business or you’re just doing freelance work. About six in 10 Instagram users are visiting it every day.
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Literally every day. That means there’s plenty of attention that you can capitalize on. Not only that, 90% of Instagram users follow a brand and 70% of shoppers look to Instagram for their next purchase.
So let’s go over a few trends that you need to watch for if you want to do well in this platform.
Trend number one. Instagram Reels will continually attract lots of attention. Instagram’s algorithm still favors Reels a lot, and one of the reasons for that is that TikTok has been growing pretty rapidly, aggressively, over the last few months and years.
So Instagram needs to compete in the space. Reels have a front and center spot in the app’s navigation and it’s become a cornerstone in the Instagram experience.
Heck, even YouTube is getting into the game with Shorts. So you can expect this trend to continually grow.
Trend number two. Instagram shopping. According to a report by eMarketer, social commerce is expected to be worth 80 billion in 2025. Another study by Instagram found that many Gen-Z users expect to shop through their feeds. So if you still don’t have Instagram shopping enabled yet? It’s time for you to revisit that decision and leverage that platform.
Heck, I bought shoes on Instagram. I bought pants on Instagram. The shorts I’m wearing right now, but you don’t see it because the video camera only records me waist up, I found on Instagram. The sandals that I’m wearing right now, found on Instagram trend.
Trend number three. As a small creator, you can start getting organic traffic from your website from Instagram. Not that long ago, only accounts with 10,000 or more followers could add links to their IG stories but now Instagram has made it where users can add links to their stories, which open up opportunities for smaller brands to drive traffic from Instagram.
In other words, you don’t need 10,000 followers anymore. You need to focus though on how you’re going to draw the audience’s attention to whatever it is that you have on your website and you’d like them to consume. So you should treat this opportunity the same way you would go about writing copy for your ads, the introductions to your blog posts, and things that you want people to feel compelled to consume.
Trend number four. Live content is still worth doing. 80% of audiences would rather watch a livestream than read a post. So if you’re focusing a lot of your time on writing blog content, you should try to start doing livestreams as there are a lot of people who like consuming content through this channel.
Takeaway, Instagram is one of the most important brands under the META umbrella and they’ll continue to push it to become as popular or more popular than competing platforms like TikTok. If you want to do well on Instagram, follow the trends I’m mentioning in this video.
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