Is having a digital marketing certification really important? Should you abandon the idea of getting a digital marketing certification? Should you spend hundreds or thousands of dollars to get a certification so you can enter the market? Can you even learn digital marketing through courses? That’s a lot of questions that people have when it comes to getting started with digital marketing and making the wrong decision could mean wasting a lot of money or time. So let’s see whether or not this is something that’s worth considering to your own situation.
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The first question that you should ask yourself is why would you need to get a degree? Do you want to get a job? Do you want to run your own online business? Do you want to start an agency? Do you want to work as a freelancer? The problem with certifications is when you’re learning from people that are not in the trenches you’re getting this piece of paper that teaches you fundamentals, but it doesn’t actually teach you how to implement and get the results.
Even when you do have marketing education you still need to be accountable for your own training and experiences. Marketing is based on results. All the theoretical knowledge on the Earth won’t save you if you can’t deliver results for the products that you’re working on.
If you want to get a job, you need to know if the kind of job that you want requires any sort of certification. If you want to start your own business, you probably don’t need to have any form of certification. You can just learn as you go or learn from watching YouTube videos. Learning in the trenches, for me, is the best way to learn. Pick one channel, learn the fundamentals, start testing and try out those tactics for at least six months. Yes, that seems like a long time but that’s the best way to learn.
That includes if you want to start an agency or just want to work as a freelancer. I started doing SEO for myself and my own websites. Then once I got good enough then I started doing it for other people. I was making six figures as a teenager, I’m not tryna brag.
I’m not saying that’s great, because a few years later, I lost all the money I made but in essence, learning and doing it on myself and getting results for myself, allowed me to go to other people and get them results as well.
I would recommend that you subscribe to the best marketing blogs out there, whether it’s Backlinko or neilpatel.com, become an active professional in groups, whether it’s Facebook groups, Reddit, Quora, you should also attend conferences because a lot of the stuff they discuss online is not discussed in person.
Seek out relevant marketing books. I would also study and dissect other marketing companies so you can learn from them. You should use tools like Ubersuggest, you can get competitive intelligence for free.
You can also use things like Facebook Ad Library to see what kind of ads your competition’s running. And also find a successful person in the space to be your mentor. That’s a better way to learn than certifications and by creating tones of content within that niche, testing out your own marketing and just implementing see what happens. That’s one of the best ways to learn.
Now taking online classes and getting certifications isn’t bad but it only gets you so far. It can get you a kickstart, but you still need to go out there, experiment and try it on your own to do really well. In other words, don’t be lazy. Becoming a good marketer’s hard work.
The certification won’t get you to where you want. It’s just a start and it’s not a bad thing but nothing replaces learning it and trying to implement it on your own website. That’s the best way to learn.
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