My favorite type of marketing. If you had to guess, what do you think my favorite type of marketing is? Come on, take a guess. Maybe SEO, PPC, creating social content, email marketing, push notifications, or is it podcasting?

RESOURCES & LINKS:
____________________________________________
Expedia: https://www.expedia.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________


Believe it or not, it’s in person events. I found nothing beats seeing and meeting people directly in person. Why? Because you build a deeper connection. You’ll find that deals also happen faster when you do them in person.

But there are a lot of type of in-person events that you can go to. From conferences to meetups to local city events and the list goes on and on. I found that the most effective in-person events tend to be conferences that are ideally around your industry that have your ideal customers. And if you want to get the most out of these events, you need to be a speaker.

See, speaking puts you in a different light. And if you give amazing talk, people come up to you after and they’ll want to work with you. It’s a great source for generating revenue because when people come up to you, you’ll find out that it’s easier to close a deal. On top of that, when I go to these in-person events I like to hold workshops after my speech.

For example, we were at the Collision conference that I was in Toronto where I spoke and we had an in-person workshop and we had people from our team walking around, meeting with clients and even potential clients. I wish we also had a booth, but we weren’t able to make that work.

Also, if you speak at events, instead of charging for speaking that some events pay, you can trade that money for a booth space and also advertising perks which gets your brand out there more and it produces a much better ROI than charging for speeches.

Now, just like any form of marketing, you can’t rely on just one channel such as in person events. You have to take an omnichannel approach. What’s great is when you partake on social media, blogging, podcasting, even SEO and all the other channels, you’ll find that they help each other out. I learned this from Expedia.

A few years ago, I was up in Canada at one of their offices and I was talking to one of their team members. And Expedia is an old company. They’ve been publicly traded for ages now. They’re a multi-billion dollar organization. And their team shed some light on a marketing set that shocked me. When Expedia takes an omnichannel approach, they find that their customer acquisition costs for all channels go down by roughly 10% because people are continually seeing their brand or hearing about them.

What’s funny about this is people already know what Expedia is. They were founded in 1996. So most people in the travel industry or who travel already know about them or at least have heard of one of their brands like hotels.com, but still by taking an omnichannel approach, their costs have gone down.

So even though I love conferences, I don’t rely on them as my sole marketing channel. Take an omnichannel approach just like Expedia and it’ll help all your channels do better.

And if you need help with your omnichannel marketing, check out my ad agency, NP Digital, where we help companies like yours around the world. If you have any questions, leave a comment below, I’m here to help you out. If you enjoy the video like it, share it, tell people about it.


► If you need help growing your business check out my ad agency Neil Patel Digital @ https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/rSyh3GhpNDQ

#SEO #NeilPatel #DigitalMarketing

Just A Few Simple SEO Tips

Just a few fast suggestions to SEO your organization site. Absolutely nothing as well elegant.

Create Your Household Economy

Exactly how does your home economic climate accumulate? A few choices to repair it. Progress accustomed with mlm.

The Importance Of Back Link Watch To Your Home Based Business

Backlinks watch is primarily a mosaic of inbound web links that are directing to your website in one more website. It has two major values that will definitely assist you in your house based company. One is to attract client as well as the other one is to promote position. Allow’s go to evaluate these two benefits in even more depth …

Back Link Watch 101

The very first point that enters your mind when you listen to the word back link is: what are they? Then you will certainly wonder what they are for as well as just how do you avail them. Listed below, is a short explanation of what and also how are they pertaining to a backlinks watch …

Some Tips on SEO and Social Media Management

If you’re searching for a way to raise ranking for SEO and social networks administration priority, below are your best choices: Facebook, Twitter, as well as blog sites. These 3 social network sites are one of the most preferred among users and service individuals alike. These are additionally indexed in search engine optimization, and also will aid you boost your positions if you are active enough in these websites.

Empower Network and the Effectiveness of Internet Marketing

Online marketing is a quick growing service that has just recently acquired a great deal of attention since of the rise and schedule of technology in today’s time. Individuals are online more frequently as well as use the net as a resource of entertainment, organization as well as information.

Make Money Online Using Advice From Qualified Trainers

The Internet provides a selection of tools that are sensitive to our development. Our success in an online service depends upon numerous variables. A compelling reason to prosper will certainly frame our capability to manage our ego as well as play with the values associated to the need for success by embracing a positive perspective. It is suggested to adhere to the advice of a certified trainer or an advisor if we wish to develop a lucrative company online.

Buying WSOs: 6 Smart Selection Criteria To Save Your Shekels

WSOs (Warrior Special Offers) can supply net marketing experts with incredibly great products at deal prices. But several online marketers finish up purchasing even more WSOs than they require, and also acquiring WSOs that are mediocre. Here are 6 criteria to put on transform you into a wise WSO purchaser.