Should You Design Your Landing Pages From Scratch or Use Templates?

There are so many templates out there, do you really need to pay someone to help you with your landing page designs? Today I’m going to break down, if you should design your own landing page from scratch or use templates? Which one sells more? When you design your landing page from scratch, you’ll have higher costs. A few skills that are involved that you need when you’re designing from scratch.


One, you need a designer, a copywriter, a marketer and a developer. In essence, four things. Now, if you can do them all yourselves, great. If not, you’re going to have to hire all from. Load time and speed become harder to manage as you have to optimize everything. You have to compress your own images, optimize your code for load time and performance.

A study on landing page conversion rates, and site speed by Portent showed that website conversion rates dropped by an average of 4.42% with each additional second of load time between zero seconds and five seconds. You also do a lot of AB testing to figure out what’s causing the best conversion rates and what elements on your landing pages are causing the conversion rates to drop. And chances are, you’re going to have greater odds of failure because there are a lot of small things that you need to do right.

And that’s what makes it really difficult when you’re designing or creating your own landing pages. If you’ve done this so many times, yeah, you probably know what to do, but if you haven’t done it many times, then you’re going to have to make a lot of changes and tweaks and constantly test.

Now on the flip side, when you use landing page templates, most companies that offer templates, offer ones that are battle-tested. In other words, if you have a book that you’re selling, there are book landing pages, if you have a SAS product that you’re selling, they have SAS landing pages and if you have a service-based business, they have service-based landing pages, that other people have tested and they’re tracking what’s working, what’s not.

They’ll look at the conversion rates from all the landing pages and see what improvements affect conversion rates and what improvements decrease conversion rates. You won’t have to worry about load time as much, speed as much or even image sizes. All you have to do is focus on the marketing side, which is driving traffic to your landing pages.

Some platforms out there to check out that already have landing pages are LeadPages, Unbounce, ClickFunnels, Instapage, HubSpot. Now, if you asked me, “Neil, should I create a landing page from scratch or should I use a template?” What we’ve typically found is if you’re a new business, you haven’t done much marketing, go with the landing page templates.

Because if you do that, you’ll know where to start and you’re better off. But if you have a Large company, you’re doing millions and millions of dollars in revenue, heck even millions in profits, and you’ve done marketing, you have your own marketing team, what I would recommend is you still look at the landing page templates but you have your own team building. What you’re doing is you’re looking to see what’s working and then you’re doing your own customized version of it.

That way, you’re not starting from scratch, but then you’re not using that quote-unquote, generic template that everyone else is using and it’s a little bit more customized.

So in essence, you know, you would still use the templates, whether you have a big business or a small business, but more so for the bigger businesses, you’re still designing it from scratch but using the template as more sort of a starting point so that way, you know what to build that’ll work versus having to run all these tests from scratch and worry about copy and you know, all these elements that are going to just take forever to create from scratch.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:

#SEO #NeilPatel #DigitalMarketing #LandingPages #Marketing

7 Reasons Why A Local Web Designer Is Your Best Option

Although it might seem simple to work with a web developer from a far-off place and also maybe at a lower price, it can confirm a lot more tough as well as pricey over time. Web style and advancement is a continuous procedure even though the mass of the job is performed in the initial months. A regional web designer can show to be a much better choice in a variety of ways.

Article Marketing Tips: Getting Started (A Beginner’s Guide to Article Marketing!)

As a beginner, there are constantly brand-new concerns developing concerning how to send short articles – as well as often, these kinds of concerns provide me a fantastic insight into article advertising and also my company. I enjoy addressing questions from beginners, because they actually make me think of the function of post advertising and marketing, and enable me to consider the world of net advertising with fresh eyes.

Want To Know How To Make Money? Give People What They Want!

Generating income is easy when you get rid of all the psychological mess that stands in your method. See the simple structure, and also discovering how to generate income becomes very easy.

Best Internet Marketing Strategies for 2013

Every wise entrepreneur understands this: obtaining left behind when it pertains to online marketing is a mistake. Web, which has drastically transformed individuals’s lives, has actually likewise customized the means companies run. Advertising, for instance, has actually ended up being a lot simpler and more effective than it ever before was. That’s since of the net’s interactive nature that allows local business owner to connect with possible consumers and the other way around. So what are you waiting for? Formulate a strong web marketing technique plan. But initially, have a look at the best patterns for 2013.

8 Online Business Mistakes to Avoid

There are several benefits for starting your own online organization. Eventually, with the right devices, decision as well as knowledge, you’ll have the ability to stop functioning for someone else and also enjoy a comfy living from your online company.

Stop Worrying About Leads

What is much more crucial after that producing leads is just how to treat your leads. Also if you just had 15-25 leads that you dealt with right, it would certainly still be better then if you had 1000 leads that you were spamming. You require to develop a relationship with you list and you need to provide them with worth.

The Sales Funnel an Awesome Tool For Effective Internet Marketing

The sales funnel has belonged of conventional company and also advertising for times unimaginable. Nevertheless lately it seems to me that the subject of utilizing sales funnels in Net organization is standing out up all over on the internet. The truth of the issue is that people need to know more concerning this marketing idea and also how they can utilize it in their on the internet company marketing initiatives. If you wish to understand something a lot more regarding the sales channel for reliable Online marketing …

Stop Selling And Start Attracting Leads

The main point that you intend to be attempting to market to your potential customers is your advertising and marketing system that you will be utilizing to assist them expand their company. Bear in mind that you want to show them just how to end up being successful as well as how you are going to assist them do that. Do not just head out as well as tell them about your company. This is actually the very best method to get leads and also is the true list building method. Remember what I stated prior to:

You May Also Like

Make Money Online TV