I have 9 million visitors and now I’m trying to get less traffic. Today, I want to break down how sometimes the best SEO strategy is to abandon some keywords.
RESOURCES & LINKS:
A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites: https://youtu.be/Eh6nlUyqP4M
3 SEO Trends in Automation for 2021 (Trend #3 Is Coming Sooner Than You Think): https://youtu.be/Dv-44E0lPog
Look, neilpatel.com gets roughly eight to 9 million visitors a month. And it ranges, some months are better than others, some months I even had 10 million visitors, some months, there’s seven. Really depends on the season as well.
Now, when I look at neilpatel.com, when I first started off, I wasn’t targeting buyers, I was targeting any keyword that would get high traffic, and I just wanted as much traffic as possible. People were searching on how to make money on Instagram. You know what? Boom, I create a article on that. People want to know how to get more Instagram followers. Boom, I create a article on that. People want to know something about TikTok, even though my customers don’t care to pay me for TikTok marketing, boom, I create a article on that.
Why was I doing that? Well, the main thing is, is I thought the more traffic, the better because a lot of people wanted this traffic and people would pay money to rank for these keywords or more so pay money to get at the top of Google in the paid ads.
And what I learned from that strategy is, if the intent of those keywords doesn’t exactly match what your ideal customer is looking for, you’re getting the traffic, but you won’t make any money. So you’re probably wondering, what am I doing now, right? Well, I’m doing a few different things.
First off, I don’t care for traffic anymore. Yes, I want more traffic, but I want the right traffic. I don’t really care if I have 9 million visitors or 1,000,000 visitors. I really care about conversions and what’s driving those conversions. And I’ve been doing this for a while now.
So I want you to go into Google Analytics, set up some goals and conversion tracking, and look to see what’s driving conversions. Focus more on getting those traffic sources. That’s the first step.
The second thing I want you to do is go and look for what your competitors are paying money on paid ads for. So you can use tools like Ubersuggest and put in your competitor’s URLs. See what keywords are ranking for, see what keywords are targeting for on a paid ad perspective. And that’ll give you a big idea of, hey, these are the keywords we should be going after and these are the keywords that we shouldn’t be going after.
The third thing that I’m doing is focusing on other channels that aren’t necessarily related to keywords. If you look at the big companies out there, Microsoft, IBM, Airbnb, Nike, whatever it may be, they grow their revenue in many different ways.
The next thing that I’m doing is going after keywords that I know I can easily rank for. So if you go to Ubersuggest and you put in a keyword that you know is good, like, I’m in the marketing industry, so I may put in digital marketing, and you’ll see a report that loads and it shows your overall traffic, like, for the term digital marketing and how many people click on it.
And you put your URL in there and it’ll end up breaking out once you put your URL, all the related keywords that are good and that you can easily rank for. And I want you to look at each of those keywords, do some searches, do some research, and make sure that you’re seeing direct competitors, not somewhat competitors, but direct competitors.
And if they are, and they have a high CPC and good traffic, that means I know that that’s a good keyword for me to target in SEO because it will drive sales, which is very important.
And that’s a strategy that I would recommend, and remember, traffic isn’t everything, conversions and sales is. It all starts with tracking your conversions in things like Google Analytics, which they can do for free.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#KeywordSearch #SEO #NeilPatel
Cyclers – Do They Really Make Money Online?
Cyclers … can you truly earn money as well as are they genuine, or just a glorified kind of gifting program? A number of the more recent organization possibilities being featured are cyclers due to their simpleness, no requirement to be technology savvy, and can produce money in an extremely short time period.Good Guys, Bad Guys and Content Marketing
As a child I had a short fixation on cowboy motion pictures sustained considerably by a film called In the past in the West, an iconic spaghetti Western starring Henry Fonda as well as Charles Bronson. Although it was ranked PG, consisting of as it did ‘western violence and also brief sensuality’, I was enabled to view the movie at my grandma’s residence where grandparental advice permitted basically any VHS to be seen as long as you acted. By the time I was a teenager any type of juvenile ambitions of staying in the Wild …Successful Internet Marketing – Part Three: Driving Traffic
In the previous two installations of this write-up series, we reviewed how to produce good high quality leads by developing multiple squeeze web pages. Next, we reviewed the basics of utilizing the details that comes your means through those capture pages to build and also preserve a captive target market of prospective clients.Build A Global Business Online Using The Right Tools And The Right System
When starting as an online net marketing professional often times you will ask on your own who is my target market? Exactly how can you target these individuals that live midway around the globe. You require the right tools as well as the best system to assist you build your worldwide organization online.3 Questions Everyone Wants To Know Before Starting A Online Business
There where 3 basic questions that I had and also that everybody else has prior to beginning any kind of online company opportunity. To become an effective net marketing expert you have to be able to respond to these 3 inquiries.How to Be a Great Freelancer
Numerous individuals intend to be effective consultants on different market locations. Below, I am attempting to aid people achieve their objective and also earn some money for their income.6 Online Entrepreneur Success Tips
To begin the procedure of being an effective on-line entrepreneur, there are important ideas and plans that you need to use. Begin with a checklist to guarantee that you are thinking of marketing as well as trends to see to it your organization strategy gets on the appropriate track. And also identify if you need more information, education and learning, or a coach or advisor for clarity.How To Become One Of The Internet Marketing Gurus
Want to become an online marketing guru like the large names you have come across? Well it can be done. Construct a website. Construct a name. It takes whole lots of effort, dedication and also determination however you will certainly obtain there ultimately with those components. Trouble exists is no five mouse click software application that will certainly do it for you but if you place a bit of effort and time into your organization and treat it as an organization you will reap the incentives.