How to outsource your marketing to the right ad agency. See, if you hire a company, even those that work with Fortune 100 companies, and they put junior people on your account that have never done marketing before, it doesn’t matter if you hire me or someone else, you need to look at the people who are actually working on your account and doing the work. What are their qualifications?
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Step #1 is, make sure you’re not just hiring an ad agency, you’re hiring specific people within that ad agency who are working on your account. So make sure you have really good people on your account, and make sure their credentials aren’t just great, and their track record is not just great, but they also have experience within your industry, which means they’ll be able to produce results quicker.
Two, you need to make sure that company has industry experience. So when they’re pitching you, let’s say if you’re a FinTech company, they need to show you other examples of FinTech companies that they produce results for. And they need to provide references for this, because when they do that, there’s a higher chance that they’ll be able to provide results for you as well.
The third thing that you need to do is, before you even work with that company, they need to analyze your business and tell you everything that’s wrong. They need to tell you everything that’s wrong in such a detailed overview, you’re going to be like. And if they’re not willing to break it all down for you and break down how they can drive the results, what you’re doing wrong, what needs to be fixed, in what order, to get the results you’re looking for, then you’re wasting your time. So make sure they do that.
The next thing you need to do is have Goal Alignment. What are the goals that you’re trying to achieve? And can they achieve it? Sometimes, people come to us and they say, “Hey we’re a venture funded startup, “we raised a hundred million dollars. “We have no revenue, “and we want you to help us get to 20 million in revenue “in the next six months.” Literally, I’ve had someone call me and ask for that.
But that doesn’t logically make sense for you to take them on as a client if you’re an agency, because if you can’t produce the results, they’re going to be upset at you in turn anyways. So make sure that the goals are aligned both from the agency end and from you as the business owner or the marketer or the CMO, or whoever’s hiring that agency. If you guys can’t align on the goals, it’s not going to work out.
The last thing I have for you is, make sure time zones are similar. With marketers these days, they can be working from anywhere, especially with people going remote. Just because someone is from the United States, doesn’t mean they live in the United States. They can be working from one of those islands.
And you know, Thailand, that’s, looks amazing, at least from the pictures, but you don’t want to do calls in the middle of the night, your time, it would just be super inconvenient for you. So you need to make sure that they’re on your time zone. It doesn’t matter if they came from the same city. If they’re not on your time zone, it’s going to be a pain.
That’s how you find a agency that produces results. Now, there’s a lot of other things that you may want to look out for as well, but those are the main pitfalls that I see companies making when they’re hiring agencies.
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