The Perfect Landing Page Blueprint

Full dThe perfect landing page blueprint. Look, I’ve been doing marketing for over 20 years and I’m taking all that and putting it into this blueprint. From all the people that I’ve talked to and all the millions of dollars that my Ad Agency has driven through landing pages, I’ve seen what works and I’ve seen what doesn’t work and sadly, I’ve done lot of what doesn’t work to figure out eventually what works but you won’t have to go through that journey. You can just use all the stuff that works and avoid all the mistakes that I made, especially early on.



A landing page that captures a visitor’s attention, engages with them on a deeper level, deeper is really important so they convert and most importantly, make them open up their wallets so they want to buy or put in their lead information is the type of landing page you want to create.

And there’s some art on how you build landing pages that perform that well and there’s also science to it. It’s a little bit of both and I don’t know how much of an art, but I do know if there’s anything that I value more than anything else, it’s data. That’s the closest thing to science that I know so I’ll take it.

Now, when it comes to the landing pages, there are always a few elements that always affect results no matter what industry you’re in or what context your landing page is about and I can tell you that because I’ve seen minor tweaks to these elements drive thousands of dollars in additional sales, You’ll know what to do step-by-step and that’s why I love data. You can make the slightest adjustment to an element and boom, your page is driving more conversions, hundreds of thousand dollars in many cases in extra revenue.

So, let’s go over a few of these elements and the blueprint of the perfect landing page. You need navigation. You don’t want to create too much distraction. The less, the better. You want people to click and your points of conversion so the only thing to keep in a navigation is absolutely the critical stuff. Then you got your headline. With your headline, you need to think about your unique selling proposition and supporting copy that you can put in a sub-headline. It can act as direct extension of the headline.

Essentially, that’s a finishing thought that helps explain what you’re trying to convey and get across or it can offer additional value or convey a secondary persuasive message that is still related to headline. Then, you got a hero shot. Ideally, a hero image should show the context of use. Then, you want to have call to action. Without a call to action, no one’s going to know where to click. Be simple. Click here. Get started for free. Open up your account. Add to cart. These are all examples of call to actions at work.

And you want to try to use conversational language and let the visitors know exactly what they’re getting, when they click. So, like with my software companies, we do start my free trial. Why? Because they’re starting a free trial, or if you have 50% off and you have a promo running during black Friday, get 50% off your purchase. Also, keep in mind, there may be some compliance elements that you want to put on your landing page.

Put those depending on the industry you’re in. Then we have social proof. Direct quotes from your customers, logos, case studies, even video interviews or even your customers opening up their package if your E-Com, then you have review scores from sites like Yelp, Amazon, Capterra, G2.

Next, you want to have your benefits highlighted. The key here is to describe specific benefits along with features. A feature is a specific quality of a product or service while a benefit describes the positive impact that the feature has and that’s what people want to know once to make the purchase.

I also would offer a guarantee. If you have a 30 day money back guarantee or a refund, no questions asked, heck you didn’t even pay for shipping. The guarantee badges, help assure people that, “Hey, if I’m not happy, I’m going to get my money back.” That helps boost conversions almost every single time.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:

#SEO #NeilPatel #DigitalMarketing

What Can An Internet Business Consultant Do For You?

Running an online business can be a good method to establish semi-passive income and get to customers from around the globe. When running an on the internet service, collaborating with a Web company consultant can help take a company to the following level in …

All You Need to Know About Google Panda

The web has actually always remained in a state of constant resurgence; so is every little thing pertaining to it. Till recent years, online search engine advertising as well as search engine optimization were the neologism that turned heads. Today, gradually yet surely, a reasonably novel word, Google Panda, has started to take the spotlight.

Brett McFall Explains the Merits of Building Relationships in Internet Business Marketing

To be successful in sales, many individuals have used a critical key to specialize in a specific field to make sure raised sales while seeking advertising and marketing tasks. This technique may be their best selling factor that ought to always be included in their sales systems. Brett McFall invested the majority of his youth in western Sydney, Australia. He failed in English as well as occupied a workplace work that was not to his taste.

Taking Advantage of the Best Plugins For WordPress

As soon as you’ve obtained your internet site or blog setup, where do you go from there? You could simply leave your site as it is or you might dig right into the world of WordPress plugins – think me when I say this, there are an incredible amount of WordPress plugins readily available to utilize, both totally free and also paid so you can really do something impressive below.

Building a Productive Downline

Most individuals fail at net based businesses, specifically those services that call for an effective downline. Occasionally individuals are made to feel like they will certainly miss out on a large income if they don’t sign up with now. The fact is, signing up with a web based organization without recognizing what to do first could be the mistake that creates you to stop working. Below are some easy pointers to help you begin right in business and also stay clear of failure.

Toolboxes for Online Marketing

There are many individuals are trying to earn money online today. Today’s economic climate has actually required them to seek means to make additional money. A lot of spend a great deal of money and time trying to discover internet marketing. There are tools in the market to help novice associate advertising representatives to end up being successful at advertising as well as selling items. A great deal of time and also money can be saved by using these academic devices already created by successful business individuals.

Useful Insights on Diverting Targeted Visitors to Your Website

So you have begun a site in the hopes of getting your own service of the ground. You have the domain, the site is up, yet how do you get individuals to see what you have to offer? It all seems so simple, simply establishing a website and also all of an unexpected you are making cash. Regrettably, there is a little more to it than simply that. You need a discover a means to create interest and traffic to your website as well as sustain it. There are several strategies you can make use of when it involves just how to attract targeted visitors.

How Chicago Teachers Strike Presents a Stark Reminder That Internet Marketing Should Be In Your List

At the time of this article being penned out, Chicago Educators Strike between the Chicago’s School Board and also its striking public institution educators ended with neither side expressing positive outlook that an arrangement was near. To put it simply, the strike might stick around on longer than that understands when.

You May Also Like

Make Money Online TV