This is what will happen with Instagram, Facebook, and TikTok whether you like it or not. When Snapchat hit the market, it was a great success. So successful that Instagram started to copy some of their features. And it made Instagram even more popular. Snapchat, still today, is a success. But a lot of people have their features. And Instagram has grown into a large corporation now. So much that it’s said that it’s estimated to be worth over $100 billion according to EarthWeb.
Now, of course, Instagram’s, you know, owned by Facebook. But still, that’s a large chunk of Facebook’s market cap. Eventually, TikTok came out and people started to do the same with them. They started to copy TikTok’s features. Just look at YouTube Shorts. It’s similar to TikTok. According to Statista, YouTube shorts has over 30 billion, with a B, monthly views. That’s a lot of views. Do you see a pattern here? Everyone is copying each other.
RESOURCES & LINKS:
If something is working for your competitors and you aren’t doing it, you are going to lose market share and business. Here’s what I want you to do with your company when someone is out innovating you.
First, I want you to look at what they’re doing. What’s causing their growth? Copy it. You can figure out what’s working for them by using tools like Ubersuggest. There’s also a similar web out there as well. And it tells you, “Hey, here’s what your competitor’s doing. Here’s where they’re getting all their traffic. Here’s what’s working. Here’s what’s not.” And you can also survey your audience and figure out what they like about your competition. You can use tools like SurveyMonkey to perform this and it’ll tell you, “Hey, this is overall feedback.” Some people give you random stuff. Some people will give you great feedback. But when you survey, not 10, but 30, 40, 50, 60 people, even 100, you’ll start noticing patterns. And look for the patterns and that’s what you should focus on first.
Second, I want you to hire better talent. Not saying that your team isn’t great, but you can always have better talent. Go on LinkedIn and see who works for some of your competitors. Who are they using that’s outshining you, right? Look at the competitors that are growing faster than you, have those amazing features or products that you don’t have. They must have some amazing talent. You just got to go find them. So go on LinkedIn, look at their employees. Look at what business units that they’re in charge of, the products or the services that you’re trying to copy. Look to see their work history. If they have continually gotten promotions and they stay at companies for a while, those are good people.
Third, start experimenting. Copying your competition is one thing. But if you really want to win, you have to one up them. The one way to beat them is to start experimenting. There’s no guarantee that something works the way you want. And sometimes when you think something won’t work out, in many cases it does. That’s why you want to run at least one experiment a month, and ideally, one a week. Over time, you’ll learn how to create a better product or service, and even win over your competition. And when you’re running these experiments, don’t get demotivated from the failures. Just keep in mind the more you fail, eventually you’ll go down a path that leads you down the right way and helps you win.
Now, I know with this strategy you probably don’t like hearing that “Hey, if your competition’s doing something you’re not doing, you got to start learning how to copy, execute faster, or one up then by making whatever you copy better than them.” But it’s the reality. If you say, “Hey, I’m not interested in copying my competitor’s products or features,” like how Google may try or Apple or Facebook may try. You think Apple’s Cloud storage was new? Dropbox was doing amazing job, but Apple came out. They got iCloud, started eating into their market cap. And when I say copy, it doesn’t mean it has to be pixel for pixel copycat of what they’re doing. It’s idea. It’s a strategy.
You need to figure out how it can tie into your business, how it can fit with your customers, and how you need to mold that product or service or strategy or feature to fit your audience. And that may not look identical to your competition. That’s what I mean by copy.
► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#SEO #NeilPatel #DigitalMarketing
5 Low Cost Ways to Generate Website Traffic
As tiny business proprietors, we all need traffic to our internet sites without investing an arm and also a leg to get it. Have a look at these five low cast means to produce web traffic to your web site.Ways to Use Your Internet Marketing Skills to Help Local Businesses
Are you an associate marketing professional? Have you done any kind of web marketing of any type of kind? If so, after that you have what it takes to earn money aiding regional companies.How to Get Your First CPA Approval
Many individuals want to market certified public accountant offers. This nevertheless isn’t as very easy as it appears. You have to get a certified public accountant authorization by among the networks first. In this article I will certainly tell you why it’s so tough to obtain approved right into a certified public accountant network as well as what you need to do to make the process simpler.Search Engine Marketing Service – Should You Hire One?
A search engine advertising and marketing service supplies one of the most reliable advertising methods in operation today to raise the web traffic to your website. Certain, you can attempt to do it yourself, yet chances are you won’t have the sort of success that a SEO expert can obtain for you. You may, if you’re lucky rise your website traffic and your sales slightly.The Web Is Tangled by Deception
Deceptive promotions are one of the most attractive ones to which we pay most focus. However they are additionally the fastest to be dismissed.Time Management, the Key to Your Internet Success? Don’t Let Time Fly!
This short article focuses on perhaps one of the most essential aspect when starting an online business from house or otherwise. The element being the administration of your time. In this article I will certainly focus on 5 must understand approaches that will certainly explode your service and the rate at which it will certainly be successful.What Is Article Marketing: How to Submit Articles
What is write-up advertising and marketing as well as exactly how does it affect your online success? Understanding exactly how to compose and submit articles supplies you with the opportunity to advertise your web pages successfully and attract the web traffic that you can transform to consumers.Quitting Your Job And Working Online
Prior to quitting your task to start your new job online there is some strategies you have to have in area to make the transition smooth and also enable the most convenient feasible change. Find out some things you can do to lower the harsh change from traditional to online earnings.