Top 3 metrics successful e-Commerce business look out for day-to-day.
Number 1 – conversion rate
Now conversion rate quite simply is the percentage of visitors who make a purchase when they visit your website.
This is the metric you worry the most which is why I put it first on this list.
There’s a lot of strategies to optimizing your store for a better conversion rate so here are some of the ways that we use day-to-day to supercharge our conversion rates for our e-commerce store.
- Quality product images
- Great copywriting
- Free shipping
- Money-back guarantees
- Clear Big Add to Cart or Buy Now buttons
- Multiple payment options for different countries
- Translations (if you’re selling into Spain, Europe or different countries)
and many many more.
All these are small things that you can take and implementing your store today to increase your
conversion rate so you can convert as many visitors to buyers for your ecommerce store.
Number 2 – R.O.A.S.
I like to call it ROAS. In a nutshell, ROAS stands for Return on Adspend.
It’s a very popular metric in the world of digital marketing and e-commerce business to evaluate the effectiveness of a marketing campaign. It is very similar to like you know in layman terms like ROI.
But if you’re more familiar with that, let me just give you an example.
So if you spend five thousand dollars on an ad campaign and you generate ten thousand dollars in
revenue then we’ll be a ROAS of 2x.
Pretty simple right? So what counts as a good ROAS?
It really depends on the type of marketing campaign you’re running. It varies differently because if you’re running or launching a new brand and you’re doing a lot of prospecting to cold audiences, you wouldn’t be expecting a lot of sales.
But if you’re a seasoned brand or something that’s like really viral and you’re running a response ecommerce product, you can expect the ROAS to be at least two, three, four or five and above. Right, if you know your numbers well, you could easily calculate your gross profit just by checking out the robust on your ad accounts or Google Analytics. It will give you a quick overview on whether you want to scale your ads or reduce your budget or kill the ad. So knowing your numbers is very critical and this is one of the most important metric our team use day-to-day to measure performance for our ads.
Last but not least CLTV, Customer Lifetime Value represents a customer’s value to your business over a period of time.
The importance of a customer lifetime value has been really understated for a long time so why is CLTV important you may ask.
A lot of dropshippers focus only on the front end sales which means we cut off the ads when it’s not profitable on the front end. While making money on the front end is very important but if you know your customer lifetime value very well, you can easily afford to out spend your competitors in acquiring a customer.
In such situations you’ll be scaling your ads while your competitors will be stopping their ads because you know your numbers way better than they do. As you guys know the ad cost and as CPMs keeps going up and the whole landscape changes in such a way whereby as people who can afford to spend more in acquiring a customer, you’ll be able to stay longer in the game compared to everyone who are just only focusing on the front end. So if you’re serious about your e-commerce business I would highly recommend that you start getting full information or know your numbers about all these three metrics and it will drastically make a difference to your e-commerce business.