s coming up with digital marketing strategies hard for you? Well, then you can just use mine. Today I want you to watch me build a marketing strategy in 10 minutes for a completely random business. Let’s now build a marketing strategy and I’m going to break down the steps.
RESOURCES & LINKS:
Step one, check keyword ideas within Ubersuggest within that region. So I’ll go into Ubersuggest or ubersuggest.com, I’ll type in a keyword like ‘cosmetic dentistry’ or ‘dentistry’ and I would do it within not just the United States, but I will then change it to Orlando, Florida, because that’s where this business is based.
And then you’ll see a list of keywords, go to the keyword ideas report on Ubersuggest and this gets me into step two; create a selection of keywords around cosmetic dentistry. Maybe there’ll be keywords around implants, maybe there’ll be about veneers, maybe they’ll be about teeth cleaning, the list can go on and on.
So click all the keywords and download a list of all the ones that are related to your business and the services that you offer. Step three, analyze one of the top ranked website for the keyword. So let’s say one of the keywords is ‘cosmetic dentistry in Orlando, Florida’. I would Google for that term and I would look at all the top pages, the top 10, to see what they’re doing.
Now one of the pages that ended up ranking was dynamicsmiledesign/cosmeticdentistry.html so I would go in there, look at that page. And that page has H tags, those are heading tags. What are all the topics that they created around cosmetic dentistry. And I would want to use them.
Then to look at the user intent, which is to get a dentist or hire dentists or go to somewhere and get the service. They also have a form for contact information. That’s super important so that that way you can get leads. They also have a ‘request my appointment’ button in the header, which is cool because then a person, if they’re looking to schedule an appointment, they can get it done really easily.
They can either call, which is the next thing, they have a phone number or they can just do it themselves if they’re on the go and they don’t want to call you. That’s an amazing user experience.
Step four, instead of having one page about cosmetic dentistry, we’re going to have pages related to it, plus all the subtopics. So subtopics could be teeth whitening, dental implants, porcelain veneers, Invisalign, dentures, smile makeover, cosmetic bonding.
By doing this, you’re creating, what’s called topic clusters. You’re covering all the topics related to a specific category and then Google’s like, ‘Hey, Neil’s going super in-depth. He’s going super thorough. We should rank them higher than someone else who just skims the surface because Neil is more likely to solve the issues for the customer or the searcher.’
Step five, optimize Google My Business. You can get so much revenue from Google My Business if you’re a local business like this one. So you want to fill all the details in Google My Business, including your keywords and your description. You want to make sure you have a great landing page for people to click through to the website. You want to make sure you have the best shots that are possible of your facility, maybe even do before and after pictures if your customers or clients will allow it, even pictures of your team if they allow it. And you want to track reviews. The more reviews you have, the better off you are.
And really a big thing is not just having the pictures of your location, but pictures of the results. Like if I was a restaurant, I would have pictures of the food, and people eating and laughing, going ha ha ha ha, and breaking down how they’re having amazing conversations and enjoy being in that place.
Step number six, paid ads. Everyone talks about organic or paid. It’s not, one’s better than the other, you want to do everything that produces results. It makes you money, do it. And you want to put together an offer. So what is the lowest investment high-value offer that you can end up creating?
You also want to target age groups in your local area. If you know that your customers are 60 for denture implants versus 30-year-olds wanting teeth whitening, you know who to target for different ad types.
And you want to test the different offers for different groups within your region, so that way you can see what’s working better, what’s profitable, what’s not. And that your marketing strategy in under 10 minutes.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
#Marketing #DigitalMarketing #OnlineMarketing
Professional Writing Services: What They Are and How to Use Them
Working with a specialist web content author can supply a big increase for any type of business, whether online or off. Find out more concerning what content authors do and just how they can help you and also your service.What Are The Three Must Have Tools Every Beginning Internet Marketer Should Utilize?
In this day and age where the must have tool for success in Online marketing appears virtually weekly how is the newbie expected to recognize what they really need when beginning their service? There are three major devices that every Net Online marketer will usually use each day and are actually where the beginner must focus their money and time.Why Hire a Content Writer Instead of Writing My Own Content?
For numerous entrepreneur, composing is not second nature. Learn just how working with a specialist author can assist you better convey your message and why it might be extra rewarding than trying to develop your own content.The 4 C’s of Internet Marketing
In standard advertising and marketing, the term Marketing Mix defines the devices available to liable advertising to satisfy firm goals. Initially the elements of this combination were 4: Item, Location, Price as well as Promo. With web 2.0, 4P’s were replaced by 4C’s in Internet marketing: Material, Context, Connection as well as Area.Starting a Business With Low Investment Costs
Beginning your own organization with reduced investment prices is much easier than lots of people believe. Sadly, the bulk of people often tend to imagine opening up a shop, paying rental fee for the properties, spending for stock to load the shelves, and after that paying team to assist run the entire thing. When you think of typical services this way, it’s understandable why so many people believe they simply can not manage to begin. What you could not realize is that there are lots of alternative organization models that can be started with extremely little cash.How to Construct Headlines Using Psychological Triggers
There are 4 headlines as instance to demonstrate how to create one based upon psychological triggers. 1) Mental Reasons Why These Headings Work Like Magic This heading had just one of the mental triggers mentioned-it had an inquisitiveness variable -but it did not have a concern and it did not prompt the problem. 2) Which Specific Mental Reasons Cause These Headlines to Work Like Magic?I Know a Secret
I know the secret place of the most affluent environment on the planet! I know specifically how to get there since I have been to this “enchanting” land of treasure and also success. I have been there so lots of times that I took it for approved. Due to the fact that of this I did not capitalize on the bountiful chances that were all over around me for the taking.How To Target Your Market With Your Headlines
The below suggestions on creating headings may just aid you get far better feedback to your ad. The only function of a headline is to target the individual you want to get to as well as to market them on wishing to know more. Headlines market publications and papers to their targeted audience.