Today I have a new course for you called Local SEO Unlocked, where I teach you how to dominate the local SERPs.
RESOURCES & LINKS:
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Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/
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What is SEO? SEO is a process of optimizing any given search word or term for a search engine on your site. So what is local SEO?
Ratings are very important. The moment people have four and a half stars or more, they tend to do well. Anything less than that, they don’t do as well, and then beneath that is you see organic results as well.
So let’s go over local by the numbers. 46% of all searches on Google are local. Google 3-pack appears in the top spot 93% of searches with local intent. 18% of mobile local searches lead to a sale within one day. 78% of local mobile searches result in offline purchases, and 71% of the people surveyed say they look up and confirm the location of a business before going to it for the very first time.
Local SEO is very important. About 89% of people search for a local business on their smartphone at least once a week, with 58% of people searching daily. It’s very powerful, and it can drastically change your local business if you rank at the top, but the key is you have to rank at the top because positioning is everything. Over 35% of the clicks go to position one, and if you’re not in the top 10, it really doesn’t make that big of a difference.
The benefits of local SEO is it helps build positive reviews, great business reputation, gets you more foot traffic. It gives your location more visibility, again, more traffic.
So how do you win when it comes to local search? Well, if you’re looking to win, there’s a few things you need to keep in mind. You need to keep your name, address, and phone number consistent, right? Wherever you talk about your business, by keeping that consistent, it won’t confuse people and it’ll help you rank better.
You want to optimize for quality reviews, and then, of course, go for quantity. So you need both high quality and tons of reviews. The more detailed the reviews, the better off you’re going to do. You want to create local content for press mentions, and use Google Maps on your site.
So the signals that matter with local search are things like categories, locations, keywords in the business title, even location as well. Then there’s review signals, like how many reviews do you have? How quickly are you getting the reviews on a regular basis? The quality of the reviews, are they really short? Are they in-depth? Are they five-star, four-star? All that really matters.
Off-page signals like aggregators, or your name, address, phone number consistency, citations, people linking to you.
On-page signals would be, again, like your name, address, phone number, keywords in the title, the authority of different pages, or even your old domain.
Link signals, as I mentioned briefly, similar to off-page signals. The more sites linking to you and the higher their authority, the better off you’re going to do. The more social shares you have, the better off as well, and behavior signals are very important, like click-through rate.
If people search and they click on your result, it tells them that your copy’s appealing. If they go click the back button too fast, it tells Google, “Hey, we don’t like the site. Don’t rank it as high.” And there’s also a lot of tools that you can use that Google gives you for free, such as the Google local search, Google Maps, Search Console, and even Google My Business.
So what do the top-performing local landing pages have in common? Well, there’s a few things. They have great copy, strong headlines, product benefits, things like social proof, teams, contact information, call-to-actions, location, and map. There’s a lot of little things that go into it.
I really will go in-depth in everything you need to do, and what you’ll learn in this course is pretty much how to set up your site so you can not just rank at the top, but stay at the top, which is more important, and continually get the traffic over time.
So in future lessons, I’m going to be going over local keywords, how to find them, how to rank for them, how to use Google Search Console as well as Bing Webmaster Tools, how to create content, and, of course, how to track and improve your rankings. So that’s it. We’re off and to the races.
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Monthly Marketing Happenings + a Little Woo for a Change
Those of you that have actually been around some time will certainly not be surprised by the last part of that subject line. For many years I sprayed in the non-physical side of my life and also highlighted the mentors from afar that I follow and exactly how they’ve influenced me. I’ve constantly recognized my intuition – in work and life – and feel drew more into that room everyday. Rest very easy if this isn’t your thing; it’s not taking over center stage. Yet in our quest to attract attention, to be seen and heard, I think it’s a good concept to take advantage of what makes you distinctly you on the soul side in addition to the 3-D you side.
Why Is Digital Marketing Essential For Restaurants?Also in this electronic age, almost half of the restaurants have no internet existence whatsoever. If you’re dealing with your internet presence, you understand that for your restaurant, digital advertising and marketing is huge. If you’re new to SEO, digital advertising, as well as social media sites advertising, check out on why electronic advertising is important for dining establishments to aid enhance your dining establishment organization.
Lose Your Mind (in a Manifesto) Part 2Recently my bold insurance claim was that in order to obtain to clearness on your message, mantra, or answer to “what do you do” question, or perhaps make a large choice, you needed to lose your mind. One fun means to do this is to compose your statement of belief. If you involuntarily rolled your eyes assuming statement of beliefs are dead, reconsider.
Grow Your Online Business by Improving the Conversion Rate of Your WebsiteMany brands today employ numerous digital advertising and marketing techniques that assist in getting additional web traffic to the internet site. While getting additional website traffic to the website is a great objective to have, to produce brand name awareness and rise conversions, services would benefit substantially from raising the conversion rate on their web site. As they can after that promptly start making use of the website traffic that is currently coming to their website.
Major Reasons Why Digital “Transformation Via Disruption” Is Not Always a Good IdeaDigital improvement is the total procedure of realigning of the organization and also modern technology designs with considerable investments in order to effectively engage the target consumers on the electronic tool throughout different phases of the consumer experiences. The significant purpose of digital improvement is to appropriately address the client requires in the most effective possible manners. Digital disturbance is said to happen when any of the existing market encounters a major opposition which uses larger worth to the client base. The challenger company’s offerings are much above what the existing companies are using. Consequently, the existing companies are unable to take on the brand-new player on the market.
Don’t Create A Product Before Doing ThisLots of individuals thoughtlessly develop an item as well as wish it will certainly market. Below’s a better method to deal with it, without squandering time and cash on a product that might not make any type of sales.
Why You Need A Website For Your Small BusinessWe remain in an age where, before a customer acquisitions a services or product, they Google it to learn more concerning it. Any person that wishes to expand their brand, no issue exactly how small your company is, requires a web site. Constructing a website has likewise come to be low-cost. You do not require a great deal of cash and also you do not require to be a programmer or developer to possess one.
How To Write Your Own Product ReviewProduct reviews have always brought in attention. They offer legitimacy and authority to a blog site, and your audience will expect a minimum of some reviews on your site. They are likewise a wonderful method to earn even more money and also help obtain your associate web links before individuals who might use them.