What Jimmy Fallon and James Corden, taught me about marketing. Have you ever watched James Corden’ late night show, or Jimmy Fallon’s? Well, they both have something in common. Can you guess what it is? Well, leave a comment below, letting me know what you think it is. And just think about it for a minute. All right. Are you ready to know?
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Well, they both produce entertaining content. That content tends to go viral. Why? Because people like being entertained, by mind-numbing content. And I’m not trying to talk trash, I love their content. Heck, I’m a regular watcher.
Now I’m not saying, that you should create entertaining content, just for the sake of views. But you should generate content, that’s related to your ideal customer, and the products and services that you offer. And at the same time, mix in entertainment that makes sense, and is related to your content, so that it’ll do better. It sounds cheesy, but it works.
Just think about the type of content, that you spend most of your time consuming. I’m on Instagram all the time. I watch people shuffling. I watch them doing funny stuff and pranks. Now for me, if I’m doing marketing, a lot of times I’ll integrate experimentation in there. Just like how a lot of times, people watch science experiments on Instagram, right? Like where they’re watching people like, oh, what happens when you put Mentos into Coke, right? That’s an example of experimentation.
So a lot of times with my marketing, I’ll try to bring in experiments, because it makes it more entertaining. Or sometimes, from Instagram and TikTok, I learned that people slide in, different screens and animations, to make the videos more attention grabbing, so people continue watching the rest of the video. I’ve taken those concepts and I’ve added to my videos. All these things work.
So learn from some of the most entertaining content, out there. It’ll give you ideas on how to make your content better. If you need help with your social media content, or just your content in general, check out my ad agency, NP Digital.
If you enjoy this video, like it, share it, tell other people about it. And if you have any questions, leave a comment below, I’m here to help. Thank you for your time.
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