Some creators choose to focus on building a following on YouTube, while others focus on building an email list. While both methods can be effective, building an email list is often a more sustainable way to make money online. Here’s why:
Control: With an email list, you have complete control over your audience. You can send them targeted messages and promotions, and you don’t have to worry about algorithm changes or ad blockers. With YouTube, on the other hand, you are at the mercy of the platform’s algorithm and policies.
Audience engagement: Email lists often have higher engagement rates than YouTube channels. People are more likely to open and read an email than they are to watch a video. Plus, with an email list, you can segment your audience and send them messages that are tailored to their interests.
Diversification: Building an email list is a great way to diversify your income streams. You can use it to promote your own products or services, or to promote affiliate products. With YouTube, you are largely limited to ad revenue and sponsorships.
Scalability: An email list can be scaled much more easily than a YouTube channel. Once you’ve built a large email list, you can continue to grow your income by promoting different products or services to your audience. With YouTube, on the other hand, you will likely hit a ceiling in terms of ad revenue and sponsorships.
Long-term sustainability: Building an email list is a long-term play. Even if your YouTube channel were to suddenly disappear, your email list would still be there, and you could continue to monetize it. With YouTube, on the other hand, if your channel were to disappear, so would your income.
Overall, while building a following on YouTube can be a great way to make money online, it’s important not to overlook the power of building an email list. By diversifying your income streams and building a sustainable, engaged audience, you can set yourself up for long-term success.
#jonathanmontoya #emaillist #makemoneyonline
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